Using Sub-Sellers in Your Network Marketing Business

Network marketing is a product driven business. Money is made when products are sold. The company makes money when products are sold and the distributor makes money when products are sold.

This business is all about selling products and finding new customers to purchase the products.

Sub-sellers are a wonderful way to sell more products to more customers with very little work on your part.

A sub-seller is someone who doesn’t wish to be a distributor for the company but loves the products and uses the products. Over the years I’ve found people with many reasons for not being a distributor. They are afraid of the taxes at the end of the year. They don’t believe their $200 per month is enough to make it worth their while. They don’t have a supportive spouse. There are just numerous reasons why someone might not want to be a distributor.

If someone says no to becoming a distributor, I always offer them the opportunity to sell the products as a non company distributor.

Each month, sub-sellers get new catalogs. Most often ten catalogs are sufficient for them. Often they are taking the catalogs to work only so three might even be enough. The discount given to sub-sellers can vary depending on how much you’re making. You might also want to give them more if they sell more. For example you might want to give them 20% for sales of $250 or less and 25% for sales over $250. Again, depending on how much you make you might offer them 30% for sales over $500.

Over the years, I’ve also offered my sub-sellers any demo products I didn’t want at my discount. This allows me to see the product without having to order them myself. The person buying the product is thrilled to get it at cost so it’s a win-win situation.

I prefer just one check from the person I know so the customers of the sub-seller write her their checks and she then writes me one large check to cover the amount of the order. Or she can give me a credit card and I’ll place the order with her credit card.

If you have just four people selling underneath you and they each sell $250, you’ll consistently have $1000 in sales each and every month. In most companies, this will put you at the top of the commission scale and will qualify you for company incentives. This means that any products you sell will be at the highest commission level.

Try asking a few people if they’d be interested in taking your catalogs to work with them. You may find your business exploding.

Securing the Jordanian Rivers and Dams

In an effort to develop the Rescue Capabilities of the Jordanian Civil Defense, the Jordanian Public Security Directorate acquired 14 new ASIS Heavy Duty Fully Inflatable Boats to improve the Security and the speed of the Rescue Response around the Dams and Rivers of Jordan.

Seven of those heavy duty fully inflatable boats were delivered at the end of October and the remaining seven will be delivered in December.

The commissioned FI are 5.85 meter in length and are built to military specifications, using heavy duty 1670 Dtex Polyamide CSM neoprene materials. The boats are certified to go out in sea state level 3 (WMO).

Each 5.85m heavy duty fully inflatable boats has 5 large air chambers and twin 7cm wide fenders that protect the inflatable tubes and diverts water away from the boat when it’s underway.

Easy to assemble and disassemble, the FI is foldable and can be rolled into a small stowed form fact. It has a heavy duty marine grade aluminium transom and the removable flooring is made of anodized aluminium.

The boat can carry up to ten divers with their equipments to perform any dive/ rescue operations, and is powered by a 25Hp Yamaha engine.

The ASIS Fully Inflatable Boat Range is built robust and tested to survive and endure all types of unforgiving conditions. Versatile and easy to deploy, they come in a number of sizes from 2.8 to 6 meter to meet your demand.

Direct Mail 101

How many junk emails do you receive each day? 50? 100? 200? More? While many of these communications are definitely unwanted and undesirable, some do provide valuable information about products and services you might actually want to buy. However, more often than not, these messages are deleted along with all of the other unwanted e-mails.

That’s why many organizations are going back to utilizing good old-fashioned postcards, letters and other correspondence via the Post Office. However, while thousands of e-mails can be sent for virtually pennies, there can be a substantial cost in developing a direct mail campaign. Therefore, it’s critical to strategically plan your campaign in order to ensure its success.

Think about the postcards you receive in the mail. Some are inexpensively produced, often by printing in black on a piece of 8 ½ x 11 colored card stock, then cutting the paper into four individual cards. No matter what the product or service that is offered on these cards, do you even pay attention to them? To paraphrase Forrest Gump, “Cheap is as cheap does.”

If you’re asking a potential client to spend hundreds (thousands?) of dollars with your company, you must make a good first impression. Typically, that means having a graphic artist design your card and having well-written copy specifically for the postcard. Simply putting clip art on a card and using text pulled from your Web site isn’t sufficient. Give serious consideration to producing your postcard in color, at least on one side. Use high-quality paper, not card stock purchased at the local office supply store. This will mean using a professional printer, but that doesn’t mean that your cost will skyrocket. There are many ways to reduce costs, if you take the time to explore them. Professional printers also have the capability to produce your card in larger sizes, and even in special shapes. Remember that the goal is to capture the attention of your potential customer.

Regarding your text, you must always include a “call to action” and give the respondents a specific reason to contact you. “Call for a tour,” “Mention this card for a 10% discount,” “Free food!” – you get the idea.

It’s critical that your direct mail message matches the other messaging that your company has in place. If you’re referring people to your Web site, then what you say on your card must match what you say on your site. For example, if your card is referring to a specific product, then that product absolutely must be found on your Web site!

It also must match the “look and feel” of your other marketing collateral, including your Web site. Consistency = professional. If your collateral is inconsistent, the implied message is that your company – and its products and services – may be inconsistent, too. Using the same images, fonts, tag lines, and so forth can easily accomplish a consistent look.

Sending out just one card is a waste of time – and money. Most experts agree that in order to be effective, you should send out your direct mail at least six times. And, while sending the same card six times may be most cost effective for you, it’s annoying for the recipient. That means developing several different cards, letters or a combination. We also recommend sending these materials out every three to four weeks. That’s not a hard and fast rule, and is dependent on what you’re sending, but if you send items more frequently, you run the risk of appearing desperate.

Finally, the absolute most important part of your direct mail campaign is your distribution list. For some, an existing client database is a good target audience. For others, they will need to purchase the names to send to. Sending to “recipient” or “occupant” is cheap, cheap, cheap. Determine exactly who you want your card sent to, then work with a company that specializes in providing addresses. You’ll be amazed at how specific you can get – and it’s not all that expensive. Isn’t it more important to send to exactly who might purchase your product or service, rather than to waste your money sending to hundreds or thousands of people or businesses that aren’t your target market?

It’s a fairly simple process to determine how many contacts you should send your campaign out to. For example, if you want 300 new clients (or good prospects), you should send to 6,000 names (Five percent of 6,000 = 300). It’s important to note that your goal should be realistic. While it might be nice to get 500 new clients, rather than 300, are you capable of providing your product or service to 500? When determining your response rate, don’t forget to include the costs of the campaign that you need to recoup.

When done correctly and strategically, direct mail can be an extremely effective method of marketing your company’s products and services.