Predictions + Commentary For the 2010 Financial Markets

We’re BACK! I hope everyone had a great Holiday… This year should be a great trading year and we will be adding more content, more trades, more educational tips + advice and other helpful items as the year goes on.

This week’s report will be a special edition with our annual commentary intertwined with our weekly commentary below.

S&P 500 / DOW / NASDAQ: As we look at the rise off the bottom from the lows of March 2009, a period of pullback/profit taking will be coming. There is no way that the equity market can fundamentally keep going higher without a healthy profit taking pullback. We find it quite amazing that the market has managed to rise even though the country has had all the turmoil in the economy that the U.S. has seen over the past 18 months or so – perhaps a buy the rumor and sell the news situation??? Perhaps all the sellers left and only buyers with itchy fingers and wads of cash in their pocket were left hanging around…who knows… time will tell – it always does.

We do think that we have seen the bottom in the overall Stock Market from the lows of March of 2009 and that the economy will improve from the misery that we saw in 2008 + 2009 and perhaps the market reacted to that, however the market cannot continue its huge move higher without a major pause or a bubble larger than the one that developed 10 years ago will be put in place – which will end badly for the bullish cause. Keep in mind that the DOW moved about 4000 points in about 9 months.

With that being said, how would we handle this? On a short-term trading program – we would ride the Bull Train until the Bull shows us that he has no more horns left, however… we will take profits quicker than normal on our bullish plays and use relatively tighter stop losses. We wouldn’t commit hugely to any long term bull trend setups. On a long term portfolio situation – we would start to move off any margin in our long term portfolios (starting now) and we would take profits on any “iffy” stocks or equity investments if we were in them. We then would seriously consider buying put options that would cover/help protect our total portfolio on any major weekly bearish signals/setups that showed up on the charts. If the weekly bearish setups start to form a solid bear setup on the monthly charts we would start going to cash (not to 100% cash but do some “healthy trimming down) with continued protection from put options (or the equivalent derivative trade). We aren’t talking a total capitulation as we don’t think 2010 will be a total bear year and we would not be shocked if we ended the year marginally higher but the RISK is there AND there is a decent chance that the market will pullback some time in the 1st qtr and linger all year on the bearish side of things.

There is talk out there that if the economy continues its recovery, corporate profits improve and with other factors getting better that those items will continue to fuel the rise in the US stock markets… however, others say that has been priced in (possibly prematurely so) and that valuations can only get so high before stocks become too pricey. Another concern will be how will the markets react to a rising US Dollar? The Dollar has firmed up and it looks like the bear has been tamed or at least slowed down in that market.

The charts, experience and common sense tells us that the US Stock market will finish lower than 10500 on the DOW by this time next year (how far lower – depends on a lot of factors – too hard to tell at this point)… However – you shouldn’t fight the BULL or major trends too aggressively… Play it smart and be agile and you should be OK!

Interest Rate Futures / Mortgage Interest Rates: The 10 year T-notes Futures are in a bearish trend on the Weekly Charts. We think that the 30 year fixed mortgage rate lows from 2009 will not be breached this year and if the 10 year T-Note Yield ($TNX) breaks 4.25 to the upside (the symbol $TNX and the 10 year T-Note Futures have an inverse relationship) that is a confirmation for the bearish cause in the mid and long side of the debt/interest rate futures market. The country is still mired in a national economic situation and the government’s actions are still a wild card but we don’t see 2009 highs being broke in 2010 on the 10 year T-Note or 30 year T-Bond Futures.

US DOLLAR (Symbol: DX): The Dollar’s bottom looks like it’s getting put into place. There is a higher low on the monthly charts and we are waiting for the Weekly charts as well as constructive daily action to give us a strong weekly signal before we declare that the bear is dead for this market… however, it has firmed up quite a bit and November’s low must hold for us to consider this firming up to be a legitimate bottom forming action.

Foreign Currency (FOREX + Foreign Currency Futures): With the Dollar firming up the FOREX market will be interesting this year.

Quick NOTE: The commentary below will be talking about the actual FOREX currency… Keep in mind – Forex’s symbol can have the USD listed first or second in the currency pair which is a major detail. Currency Futures have the symbol setup by having the Currency listed first against the US Dollar – at least the 6 that we trade do… keep in mind – when it comes to charts, trade direction, etc – there may be an inverse situation when comparing FOREX with Currency Futures. This situation occurs because of how the symbol is created and the implications of it.

In some currencies like the Swiss Franc… the Forex Market has it USD/CHF – ie. US Dollar over the Swiss Franc but the US Futures markets have it setup as CHF/USD – so the charts are inverse. The Canadian Dollar and Japanese Yen are also like that – where the charts on the Futures are “flipped upside down” in comparison to the FOREX Charts. However, the Australian Dollar, Euro and British Pound in the Forex market have charts which look nearly identical to their counterpart in the Futures market. Just keep this in mind as you may see at times that we may “Go Short” the Swiss FOREX and then post the futures equivalent trade which would be a LONG in the Swiss Futures. However, if it was the Euro – you could go long (or short) in either for the same trade – the FOREX pair and the Currency Futures contract trade in the same direction for the Euro, Aussie and BP. It’s not as complicated as it may sound so email us if you have any questions. By the way, most traders don’t trade both markets in the same currency at the same time… some traders trade currency futures and some trade in the FOREX market.

Australian Dollar: Looks Stable and Strong… May see some pullback in the recent uptrend but no major deterioration unless the US

British Pound: Looks Bearish – if the Lows of October 2009 break – the confirmation is in. Volatile markets are ahead.

Canadian Dollar: This looks Bearish and we don’t see any let up in that… the best a bullish Canadian dollar player could hope for is choppy action at this point.

Euro: Tough to call at this point in time. Our take in this currency is that it’s Nuetral and that feeling will turn moderately bearish if the December lows of 2009 are broken.

Japanese Yen: This market is in a bearish trend… We see an attempted firming up process starting to materialize but it’s not there yet.

Swiss Franc: Much like the Yen, this market is in a bear trend, although unlike the Yen – we do see a decent formation of a bottom getting put in place. If the Swiss can break 2009′s lows then all bets are off but this currency is trying to move higher.

Crude Oil: Tough call on this market. A bit volatile… The monthly charts look neutral to me with a bullish bias. The weekly charts point that another good upleg will begin if and when the highs of October of 2009 are broken. Push come to shove – this market probably moves higher.

Grains Futures: With the US Dollar firming up – this market may get a bit wild. I don’t have a clear trend indication at this point on the Grain Future complex. The Weekly charts are slightly bullish and the Monthly Charts are neutral (with slight bearish feel) on Corn, Soybeans, Soybean Meal and Soybean Oil markets. Wheat looks weaker than Soybean or Corn at this moment in time. If December’s lows break, I would lean towards the bearish side of the Wheat market. The weekly charts on Wheat are looking like this market is trying to get stronger but no confirmation yet.

If the grains continue to chop around in the “neutral area” and the Dollar heats up and starts really moving forward – the grain market will probably move lower. There is a lot of “if” in this complex so we would stick to short-term trading if we were you and play the market accordingly. If we get a confirmation through the year on a true Bull or Bear trend – we will obviously point it out in our weekly commentary.

Metals Futures:

Gold Futures:Will Gold continue to move higher? That is the trillion dollar question… Unlike the US Stock market where we feel that the highs for 2010 are probably in for the next 12 months or at the most – aren’t far from their current levels… it’s a tough call on Gold. The Monthly Charts tell us that this metal is due for a pullback however we can’t say that it wont be higher this time next year. We do not see any major weakness, outside of “normal” profit taking in this market in the near future.

Silver Futures: Not as strong as Gold… Potential Double top on the Monthly Charts… We are neutral with a slight bullish bias on the Silver market for 2010. However, we only still hold a bullish bias as the trend is still in place and not because we see a chart that will continue higher with strong setups and constructive action.

Copper Futures: This market is in a super strong uptrend… one must think a pause is near but we wouldn’t “short” this market at this point… you may eventually catch the top or a nice reactionary move lower but you are going to get beat up along the way.

Platinum Futures: Bullish Trend… We don’t see any bearish indications… should trade in a “normal” bullish uptrend on the weekly charts for 2010 – which generally are 3 to 5 week up trends with an occasional 2 to 3 week pause/pullback. The last 13 months or so only saw 2 red bars on the monthly charts so one would think a profit taking period is near, but like copper – you may get hurt trying to find it.

Real Estate: The real estate market is bottoming out however interest rates are heading higher… The good news is that we don’t feel that they will shoot up and mortgage rates are coming off a really low bottom – interest rates should still remain attractive to consumers this year.

2010 should be a decent real estate market and if you have the cash or credit to use – we would recommend looking for bargains to buy in the residential real estate market. How the summer real estate market performs will be a really good indicator on the overall health of the US Real estate markets. Many large markets across the country do well during the summer and many times it’s a great indicator on the health of the overall real estate market.

Some regions of the country still have some additional room to move a bit lower and there are still many places with inventory issues due to the foreclosures that continue to hit the market but buyers are coming back and the lenders seem to be loosening a bit. HOWEVER, keep an eye on FHA mortgages – we wouldn’t be surprised to see the FHA mortgage market seeing some major negative news coming out this year. Lenders did tighten up in 2009 but the FHA mortgage market picked up some of the slack of the type of mortgage clients that people said shouldn’t have gotten a loan but got one anyways through Fannie Mae in past years… ie. FHA was giving loans in 2009 to people who may not be able to adequately afford the home if using the standards that people said Fannie should have been held to in previous years… if the job market doesn’t improve and the economy has another major misstep (or the recover stalls badly) FHA may take some heat and FHA mortgage defaults may be the financial news of 2010! The good news for this FHA situation is that it looks like FHA/Lenders have taken steps to tighten up the guidelines in a fairly reasonable way over the last few months… will it be enough or done in time??? We shall see.

Bottom line – if you need to buy a home to live in and can afford it – we would buy in 2010. If you are looking into buying real estate as an investment – we would start looking for deals and if the price seems right, location is great and the deal seems good – we would go ahead and buy the rental house. We think that the worst is behind us… the market probably has 1 to 3 years left to fully be out of the woods but the national US Real Estate Market probably has bottomed out and if it hasn’t… it’s really close to it. The problem if you wait is that no one will waive a white flag and tell you its OK to buy a home… and by the time you realize it – the market will have moved higher… The risk of missing the move is higher than the possible loss of doing nothing in our opinion – so we think it’s a cautious buy at this time – with the caution being that you need to buy the home right and in the price range that you can afford!

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Lawyer Marketing Online Regulations

In lawyer marketing online, there are specific ethical standards that should be adhered to by all lawyers. Every lawyer should have a very strong presence on the internet. One of the main components of a lawyer’s website is his biography. The biography should tell the client everything that a client needs to know about the credentials that the lawyer has achieved in his career. These credentials are very good pointers of professional experience. In most cases, lawyer marketing online regulations seem to vary depending on states. Of course, there is a need for professional responsibility in every state as far as matters of the law are concerned. The matters of ethic should touch on how lawyers ought to interact with their clients in their course of online marketing.

American Bar Association is a very good source of regulations on Lawyer marketing online regulations. In case any variations in responsibility arise, they are always clearly spelled out here. In most cases, the regulations extend to cover print ads, radio spots and detailed brochures in addition to marketing activities that are done online. Substantial information should be offered relating to the operations of the law firm, where it is located, the services it specializes in, and the number of years it has been in existence, among other things. The attorney should be the one to author all articles that are published on the internet. Do not hire the services of a ghostwriter unless that writer happens to be practicing in the legal profession. It all boils down to the principle of honesty.

A lawyer’s website should also comply with the ethical standards that govern website usage among professionals. According to a recent poll, the internet is the most common source of attorneys for Americans. The States Ethics Committee is aware of this fact and has been very keen on regulating lawyer marketing online standards in all states. The nature of content that is often regulated is worth discussing in detail here. The most commonly used word is “advertising”. There is tendency by many people to confuse advertising with solicitation. During solicitation, you have to talk directly to an individual. During advertising, there is not direct communication with clients. In other words, advertising is always directed towards a large audience.

In some states, the issues of ethics in advertising come into play once the client engages the services of a lawyer. It is only after the service has been offered that one can determine whether any ethical standards and professional codes were violated. A good approach to lawyer marketing online should give details that the clients wants to have about the company and about the services offered. Everything should be explained clearly.

The information that you give in any kind of lawyer marketing online drive should lead rather than mislead people. With advertising, it is sometimes tempting to throw in a lie here and there. However, the best way to advance in your career is to stick to the truth as much as possible. You need to interpret everything the way it ought to be interpreted. Once you have acquired a client, continue with the same positive spirit of honesty. Deliver on the promises you made in the advertisement.

Direct Mail Printing Service

When opening up a new business you might find that you are quite busy, but without the demand of constant customer it is still cost effective to take care of all of your mailing needs by yourself. After time and a fortunate pick up in business it might be harder to find the time to complete your direct mailing on your own. Since your business can not afford to not advertise your products or services, it is still quite vital for your company to send out your mailing to customers and potential customers. Without utilizing such services your business will not grow to its full potential. So how do you go about sending those much needed letters and advertisements out without spending time that you and your staff does not have on such a project?

There is a simple solution to this dilemma; the answer is the use of direct mail printing services. Face the fact that it is a great thing to see your business grow, but that growth means that you have a lot fewer hours in the day to complete everything. When you use the direct mail printing services you are able to eliminate the need to find those few hours in the day that you can complete your mailing lists. Direct mail printing does everything for you. It doesn’t matter if you have a newsletter, postcard, magazine, self-mailers, or any other type of information that you wish mailed out. When you choose to use a direct mail printing service you no longer have to worry about having the documents printed and ready to be sent out. All you have to do is specify what it is you want done and a direct mail printing business will take care of all of the rest.

Wouldn’t it be nice to be able to spend more time focused on running your business and making and profit and less time on marketing and advertising? That is exactly what you can expect when you turn over all of time consuming printing and mailing out to those who specialize in it. No more worrying about getting incentives, discounts, or newsletters out in the mail before a specific date, all you have to do is focus on your business while all of the work is done for you.

If you have an idea of what you want to have printed for your business but are not quite sure about all of the specifics, direct mail printing is the perfect solution. When you enlist the services of direct mail printing you are having all of the designing, printing, and preparation of your mailing campaign taken care of for you. Especially with the prices that you have to pay for quality printing and mailing, such a service is beneficial for both time and cost reasons. With direct mail printing you are guaranteed to have quality prints sent out directly to all of your current and potential customers. Such a service saves you and your business time, money, and ensures that your marketing is being taken care of in a timely and professional manner.