What Is the Real Potential of Network Marketing?

What is Network Marketing or Multi-Level Marketing?

First off, let’s define Network Marketing (also known as Multi-Level Marketing – MLM). There are thousands of people joining MLM companies everyday to market a product or service and I am finding that some, which is surprising to me, do not understand that the industry that they are really in is that of Network Marketing or MLM.

Wikepedia defines Network Marketing as, “is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling.”

There are many resources, blogs, forums on this subject available on the internet, click here for one example. My advice would be not to rely on one source, do your research, there is good and bad information on this topic, so it’s up to you to do your due diligence prior to joining any network marketing venture. Also follow your gut instinct, if you are going to market a product or service make sure it’s one you believe in, will use yourself, and one that you will enjoy sharing with others!

Network Marketing’s Bad Reputation

Network Marketers or MLMer’s, sometimes get a bad rap because of the ‘untraditional’ marketing techniques that people peruse. I’m sure you heard of them, flyers posted on anything that can hold tape or push-pins, flyers on cars, handing business cards out to anyone with a pulse without regard to timing, you name it. I know I’ve been guilty of some myself!

Also, some people get involved in MLM’s to make a quick buck, not treating their opportunity as a real business, not realizing, it takes, time, money, perseverance and discipline to make it work, which is the case with any business. So when they quit, they say nothing but negative things, like, “it doesn’t work”, “it’s a scam”, “it’s a pyramid scheme”, “nobody makes money”, and on and on with endless excuses. We all know negative news spreads faster than positive news; hence the bad reputation of MLM’ers spreads like wild-fire.

There are some that may be dedicated at first, but the disconnect between their dream and their involvement with the opportunity gets lost, and the motivation dwindles (Authors, and expert marketers Joe Rubino & John Terhune, mentions this in their book, 15 Secrets Every Network Marketer Must Know, a must read for serious MLM’ers looking to become high-earners), so onlookers may see this as a not-so-good venture because they may perceive it as one that does not work.

I hate to hear people wine and complain about their financial situation, but when presenting them with an opportunity with unlimited earning potential, even if they are interested, they still come-up with every excuse in the book about why they can’t take advantage of what is being presented. Granted, MLM may not be for everyone, but if you are a true Entrepreneur or some one that is fed-up with being in the rat-race, chasing 3% raises, and not getting anywhere, yearning for a better life for yourself and/ or your family, then MLM is a great start to changing your situation!

What is the Real Potential of Network Marketing?

What I am about to explain exposes the real potential of Network Marketing. The potential is UNLIMITED! That is why I am writing this. There are many people, that just don’t get it!

MLM opportunities can generate Multiple Streams of income, if you are with a company that has a good system in place, you should at least be able to earn commissions on sales, bonuses, over-rides, and residual income streams. These forms of income combined can produce great wealth! And can lead you to financial freedom!

If you don’t understand the importance or power of having multiple income streams, I recommend you reading, Multiple Streams of Income, How to Generate A Lifetime of Unlimited Wealth, by Robert G Allen (he’s also the other of The One Minute Millionaire, another must read), and Rich Dad, Poor Dad’s Cashflow Quadrant, by Robert T. Kiyosaki (his books contain free downloadable bonus material that always proves to be helpful).

The best part of all, you can call the shots on how fast you achieve this great wealth! You don’t have to wait on yearly reviews or for job openings to post; it’s all up to you!

Also, unlike your traditional job where education, degrees, and the alphabet soup behind your names is everything to getting a promotion, in MLM you can move up as fast as you want without the educational credentials.

Sounds good, right? Well if you’re new to this concept you may ask, “What do I have to do?”, “How much time is required?”

Outside of having confidence in your company’s product, you are looking into or the company you are a part of now; hard work and ‘a don’t quit’ attitude is definitely required! You have to set-time to work at and market your business, set goals and work toward those goals. Always remember the reason why you decided to start MLM – know your dream or vision and use it to motivate you. Whether you peruse your MLM career part-time or full-time, it is up to you!

The First year in Network Marketing is said to be the hardest; in fact, MLM has a 97% attrition rate. Why so high? First, it’s for the reasons I said before people get involved to make a quick buck, not realizing that it is a real business that takes time, money, perseverance and self-discipline to make it a success. Second, people get overcome by fear, fear of doing something different or stepping out of their comfort zone. And third, they don’t possess the right attitude. Attitude is key! If you think negatively and surround your self with negative people, you will have negative results; if you think positive and surround yourself with positive people, it will show and you will yield positive results! It is that simple.

What are You Going to do with This Information?

Now that you have an overview of what MLM is, why it has a bad reputation, what the potential is, it is time to act on this information.

If you are with a company, you should feel great that you are in an industry that has unlimited potential. The choice is yours; do you what to be a part of the 97% or do you want to part of the 3%? If the latter is true, find ways to motivate yourself to action and propel your business forward. If you are not satisfied with the results your current product or service is generating for you, research other companies and find one that is more suited for you. Reach out to your upline or other successful leaders in your organization. Get involved in team meetings, company events conventions, etc.

In addition to your company’s system, find alternative marketing techniques to market your business, which I am ALWAYS doing. I have found Mike Dillards, 7 video Boot Camp series and building on a budget series about attraction and internet marketing techniques, to be a real asset to my team.

If you are motivated by what I said and deciding whether to join a MLM company, I invite you to visit our [http://www.1stStateTravel.info] to learn more about us and research information about our company. We are committed to mentoring and teaching prospective business owners how to market their business and make it successful. We welcome all who are 1) serious about owning their own home-based business; 2) acknowledges that it takes time, money, and dedication to grow their business; and 3) who are willing to do what it takes to make their business a success!

8 Ways to Advertise Your New Direct Sales Business Online

When it comes to starting a new Direct Sales home business, there are many things you can do immediately to start promoting your business online.

Here are a few ideas that you can start today that don’t cost a lot of money.

1. Set up signature tags in your email program. Make sure every outgoing piece of email has your new web site link attached to the bottom of it.

2. If you belong to any online forum boards or networking groups, update your forum profiles to include your new business link and update your forum signature tags.

3. Find a few online web sites that have similar content to yours. Contact those site owners about doing a link exchange. It is very important to only exchange links with similar web sites.

4. Start a free business blog. There are many sites online that offer free blogs, Blogger and WordPress are two of the most popular blogging platforms online. It important for your blog to provide valuable information that you think your customers or blog visitors will want to read.

5. If you are not already networking on the popular networking sites such as Facebook, Twitter, MySpace, LinkedIn or Ning, I suggest you pick one or two of those sites and set up a profile page. You will want to include your personal and business information on your profile and then get busy posting and making some new business contacts.

6. Get your business listed in a few online business directories. You can go to any online search engine and do a keyword search to find directories that appeal to you and your needs. Some of these directories will charge a small fee to get listed and some will require a link exchange.

7. If you enjoy writing, you can try your hand at article marketing. You don’t need to be a professional writer, you just need good spelling and grammar skills. For article marketing to work, you need to write quality articles within your business niche. Once you have completed a few articles, submit them to a few article directories.

8. Contest sponsoring is another great way to get your business name and products out onto the world wide web. To find them, go to your favorite search engine and do a keyword search for contests, sweepstakes and blog contests. You don’t need to donate a big expensive prize, a lot of the web sites looking for sponsors, usually except a prize donation of less than $25.00 retail cost.

When it comes to advertising your new Direct Sales home business online, it is important to educate yourself on what works and doesn’t work. You can find numerous online web sites with Direct Sales articles and business tips to help guide you on a successful advertising path.

Dental Practice Marketing – 3 Approaches to Grow Your Business

Marketing methods that focus on building relationships can help dental practices attract new customers. Because trust underlies a good experience at the dentist’s office, confidence in the dentist’s skills and a personal bond with the staff can keep people coming back.

Three dental practice marketing techniques that can highlight relationships are:

Referrals.
Website outreach.
Direct-mailing.
Referrals
Personal referrals from existing clients may be the most effective low-cost approach to marketing. A personal recommendation from a client is the kind of endorsement nearly impossible to recreate through other forms of advertising.

From direct experience, a client can convey trust in the dentist’s skill and confidence in the dentist’s ability to provide quality care. If a client has a good experience, he or she is likely to talk about it in detail: from the atmosphere in the office waiting room, to the staff’s caring attention, to the dentist’s competence, to the visible results. This kind of recommendation can begin a new relationship with the dental practice before the potential client walks through the door.

To promote personal referrals a dental practice can offer incentives such as discounts on office visits for referring a new client or gifts for a successful referral. This recognition not only rewards a client for making a referral, it builds on an already good relationship.

A second kind of referral is a business-to-business recommendation. Dental practices of various types can refer clients to each other. If a client has a good relationship with his dentist, he is likely to accept his dentist’s recommendation of an orthodontist or periodontist, for example.

Website outreach

Reaching out to prospective and existing clients through the Internet is another avenue for building personal relationships with customers.

Through its website, a dental practice can do more than explain the office’s services and qualifications in detail. The dentist and staff members can introduce themselves personally through either written statements or video clips. Clients can be invited to post comments about their experiences or appear in video clips talking about their care and even showing the results. Other interactive possibilities include directly answering customer questions or holding an online drawing for discounted services or prizes.

In these ways the website can be used to build personal relationships between the dental practice and clients. The confidence and trust that come through building personal relationships will allow the dental practice to establish the stable client base that is crucial to long-term success.

Direct-mailing

Advertising through the mail is another opportunity for connecting with clients. The postcard advertisement can remind clients to schedule their next appointment, can announce new services or discounts, and can provide customer testimonials.

Because of its limited size, a postcard mailing must be eye-catching and concise. While a creative design may get a client to look at the card, the message must be clear and simple: 20% off a replacement crown; time for your six-month cleaning; provide a referral and get a free cleaning.

A brief customer testimonial can fit on a card, too. A photograph of a client and a sentence or two is all it takes to re-enforce that crucial personal relationship.

As you know, quality dental care can change people’s lives, and effective dental practice marketing can secure the healthy, long life of your business.