Direct Mail Marketing Statistics – What You Need to Know Before Starting Your Campaign

AdvertisingIf you are an internet network marketer or own a home based business, chances are you have at least wondered about how effective a direct mail campaign would cost and how successful it can be. Keep reading and I will share some direct mail marketing statistics that can help you decide if this approach is right for you and your business.Investment ReturnWhile the costs of a direct mail marketing campaign may seem high at first, your overall return on that investment should be considered first. For example, if you send out a thousand mailers and get twenty leads in return, what would that mean to your bottom line?Considering that for most network marketing businesses even a single lead could potentially cover the cost, the direct mail marketing statistics begin to look a little brighter. By calculating the minimum number of leads you’ll need to make the investment worth while you’ll be able to make a more informed decision on whether to do a bulk mail campaign or not.Marketing CostsFirst you will need to purchase a targeted mailing list. These lists are available from direct mailing list brokers. For each thousand mailing addresses, you can expect to pay anywhere from US$20 to US$200. However, as with anything, you get what you pay for.The higher quality the mailing list, the better your chances for success. This is not the place to cut corners with. Determine your specific demographic and send out requests for estimates from these list brokers. Also ask others in your business if they can recommend a list broker.The second factor in determining costs will be in the printing of the mailer itself. To keep costs down in this area, and to ultimately save on postage also, prepare a relatively short, sleek and to-the-point mailer then get some printing costs estimates. Color, glossiness and the paper you choose will all go into determining how much you will pay.Finally, the postage costs which will likely be the greatest expense over all. Look into the reduced price packages the postal service offers for direct mail campaigns. Postage can cost as little as thirteen cents per mailing.Save Your PenniesThe direct mail marketing statistics may seem a little costly up front, and they can take a big bite out of your business’ budget. However this remains one of the most effective forms of marketing for small businesses today. Develop your goals and put money aside each week to save for your campaign. Ask around and find out what’s worked, and what hasn’t, for fellow business owners.

Using Sub-Sellers in Your Network Marketing Business

Network marketing is a product driven business. Money is made when products are sold. The company makes money when products are sold and the distributor makes money when products are sold.

This business is all about selling products and finding new customers to purchase the products.

Sub-sellers are a wonderful way to sell more products to more customers with very little work on your part.

A sub-seller is someone who doesn’t wish to be a distributor for the company but loves the products and uses the products. Over the years I’ve found people with many reasons for not being a distributor. They are afraid of the taxes at the end of the year. They don’t believe their $200 per month is enough to make it worth their while. They don’t have a supportive spouse. There are just numerous reasons why someone might not want to be a distributor.

If someone says no to becoming a distributor, I always offer them the opportunity to sell the products as a non company distributor.

Each month, sub-sellers get new catalogs. Most often ten catalogs are sufficient for them. Often they are taking the catalogs to work only so three might even be enough. The discount given to sub-sellers can vary depending on how much you’re making. You might also want to give them more if they sell more. For example you might want to give them 20% for sales of $250 or less and 25% for sales over $250. Again, depending on how much you make you might offer them 30% for sales over $500.

Over the years, I’ve also offered my sub-sellers any demo products I didn’t want at my discount. This allows me to see the product without having to order them myself. The person buying the product is thrilled to get it at cost so it’s a win-win situation.

I prefer just one check from the person I know so the customers of the sub-seller write her their checks and she then writes me one large check to cover the amount of the order. Or she can give me a credit card and I’ll place the order with her credit card.

If you have just four people selling underneath you and they each sell $250, you’ll consistently have $1000 in sales each and every month. In most companies, this will put you at the top of the commission scale and will qualify you for company incentives. This means that any products you sell will be at the highest commission level.

Try asking a few people if they’d be interested in taking your catalogs to work with them. You may find your business exploding.

Direct Mail Printing Service

When opening up a new business you might find that you are quite busy, but without the demand of constant customer it is still cost effective to take care of all of your mailing needs by yourself. After time and a fortunate pick up in business it might be harder to find the time to complete your direct mailing on your own. Since your business can not afford to not advertise your products or services, it is still quite vital for your company to send out your mailing to customers and potential customers. Without utilizing such services your business will not grow to its full potential. So how do you go about sending those much needed letters and advertisements out without spending time that you and your staff does not have on such a project?

There is a simple solution to this dilemma; the answer is the use of direct mail printing services. Face the fact that it is a great thing to see your business grow, but that growth means that you have a lot fewer hours in the day to complete everything. When you use the direct mail printing services you are able to eliminate the need to find those few hours in the day that you can complete your mailing lists. Direct mail printing does everything for you. It doesn’t matter if you have a newsletter, postcard, magazine, self-mailers, or any other type of information that you wish mailed out. When you choose to use a direct mail printing service you no longer have to worry about having the documents printed and ready to be sent out. All you have to do is specify what it is you want done and a direct mail printing business will take care of all of the rest.

Wouldn’t it be nice to be able to spend more time focused on running your business and making and profit and less time on marketing and advertising? That is exactly what you can expect when you turn over all of time consuming printing and mailing out to those who specialize in it. No more worrying about getting incentives, discounts, or newsletters out in the mail before a specific date, all you have to do is focus on your business while all of the work is done for you.

If you have an idea of what you want to have printed for your business but are not quite sure about all of the specifics, direct mail printing is the perfect solution. When you enlist the services of direct mail printing you are having all of the designing, printing, and preparation of your mailing campaign taken care of for you. Especially with the prices that you have to pay for quality printing and mailing, such a service is beneficial for both time and cost reasons. With direct mail printing you are guaranteed to have quality prints sent out directly to all of your current and potential customers. Such a service saves you and your business time, money, and ensures that your marketing is being taken care of in a timely and professional manner.