ABCs of Article Marketing For Newbies

So, you’re new to article marketing and you’re not sure where to start? You need to understand why you’re writing and submitting articles for distribution. If you don’t get the WHY, your plan won’t work.

Why Writing and Distributing Articles Works

Articles work for 3 main reasons:

1. They can generate qualified traffic directly from the blogs and article directories your articles reside on, right to your website. With persuasive copywriting and website conversion optimization, you can convert these site visitors and get them to buy what you’re selling.

2. If you use your resource box correctly, writing and distributing articles will help your SEO results (particularly with Google) and help you rank better in the search engines for your chosen keyword search phrases.

3. Writing articles can position you as an “expert” on your subject matter. For some businesses, that can be very important…and profitable.

About that second point above: I had a prospective client call me this week, who had been submitting articles. The trouble is she wasn’t using her resource box correctly and so she wasn’t having any SEO effect to her articles.

Get the training you need, so your efforts will pay off. You probably won’t get this from visiting forums.

One option is to hire a good online marketing consultant or marketing coach, to insure you’ll receive the results you want.

Another option is to pay for a quality Internet marketing | SEO course(s), offered by a reputable company with proven results.

Done correctly, writing articles is a win-win proposal.

You win because you have more exposure for your business at minimal cost of time and money. You can get direct traffic. You can improve your SEO results. You can be seen as an expert on your subject.

The blog or article directly posting your articles wins, too. They get free content for their site. And they have more pages to host contextual advertising on, usually Google AdSense.

Evaluate Your Competition

Remember, the main point of article marketing is to increase your rankings in Google. This requires a quantity of quality links. So, how many links do you need? Can the number needed help you choose your keyword search phrases you wish to optimize for?

Yes, it can!

To know the number of links you will need for your SEO results to succeed, you must reverse engineer what your competition has done. How many links do competing sites have? What anchor text keyword phrases do their links contain?

Without evaluating your competition, you’re shooting blind. With proper SEO coaching and training, you should be able to determine a rough number of links you will need to rank well on Google for your keyword search phrases.

Write about a Topic Related to Your Business

What do you write about?

One idea is to take a topic already on your website and use that as a basis for your article. Don’t use it word-for-word, but use it as an article idea, as a beginning. Since your goal is about 600 to 900 words, you may want to provide a brief overview of a particular subject.

On the other hand, if you choose to go into more detail, you may need to limit the number of points you make in an article to 2 to 4, depending on the length and detail you go into. Write in short sentences and short paragraphs. The white space this will create makes following change of subject, as you change paragraphs much easier for readers.

The number of articles you will need is determined by the number of keyword search phrases you are optimizing for, combined with the competition level for each of the phrases. This is where working with an online marketing consultant, someone who has experience with link building and SEO, can really pay off for you.

What if You’re Not a Good Writer?

If writing just isn’t your thing, consider hiring a ghost writer to write (or at least edit) your articles. You could start with an idea, a few points and maybe a conclusion. Make sure when hiring someone they have good English and grammar skills and they are trustworthy. You don’t want to begin submitting articles only to find out that someone you’ve hired has “borrowed” the work from another author and that you’re violating copyright laws!

Articles selling for $10 or so…well, you might want to be careful. If the offer sounds too good to be true, then it probably is.

Article directories and blogs want original content. Articles that you have reprint rights for usually won’t be accepted. (Again, if it sounds really easy or too good to be true, it usually won’t work.) Online marketing consulting professionals who specialize in start up businesses and helping solo professionals often can write your articles for you or edit them. Then, those are your articles and are distributed under your name, so you’re the author, you’re the expert!

Wrapping it up

First, please…you MUST be realistic. You need a budget to market. You need training or coaching. Consider hiring online marketing consultants. Article marketing really isn’t difficult. But it isn’t as easy as some want you to believe (those who want to prey on newbies and separate them from their money). Learn to detect language that falls into the “too good to be true” area and that will help protect you…your time and your money.

Follow the tips in this article and you can have a number of top positions in Google for your chosen keyword search phrases (and the income that comes with them)!

The Top 5 Benefits of Your Local Business Having a Great Direct Response Website

As an internet marketing tool, a quality direct response website can have several benefits for your business. Not only is a direct response website cost effective and convenient, but it can also create expertise and help maintain and establish relationships with current and potential clients. It can also be used to run promotions and attract new clients. Your website is the cornerstone to your web presence.

Cost Effective

When compared to other forms of marketing, creating and maintaining a direct response website is one of the most cost effective and efficient. For the most part, cost is limited to a small monthly hosting fee; make sure to shop around before choosing a hosting service. Furthermore, it is extremely flexible and can be changed easily, especially if you are running a WordPress based website. Other forms of advertising are costly to change, and tend to become quickly outdated. A direct response website on the other hand can provide your local business with an on-going form of marketing.

Customer Convenience

This is an age characterized by instant gratification — your direct response website can fill that desire for your clients. When they start searching for a business in your industry, they do not want to have to wait for answers to their questions. Clients also like perusing a website in the privacy of their home and at their convenience. Your website can provide a potential client with most of the information necessary to make a decision, including answers to frequently asked questions. Your website can even include important forms or information pieces that your clients may need. As a business owner, there is no better way to grow your web presence and customer base than by providing convenience.

Establish Expertise

A direct response website can also be a powerful internet marketing tool by helping your business to establish a reputation of expertise. Posting informative articles and useful tips can help convince potential clients that your business is knowledgeable and competent. When it comes to choosing a local business, this is one of the critical factors for most clients.

Creating Relationships

Along with establishing expertise, your website can also help maintain and create relationships with current and potential clients. Websites can enhance communication for them, by posting upcoming events or specials for the month. Your website can also attract clients with informative articles and by including an opt-in to your newsletter. When they opt in, your business then has the name of a potential client that can be targeted for marketing.

Internet Marketing

A direct response website is central to any internet marketing campaign. First, it helps your local business to establish a web presence, and carefully chosen SEO (search engine optimization) terms can help drive potential clients to the site. A website also allows your business to present their services and costs in the most appealing light.

As a result, your business must put considerable effort and thought into producing a quality website. It can attract new clients with the convenience offered and the useful information available, but it can also turn clients away if it is clunky and not well organized. Your direct response website can also help maintain a positive relationship with current clients through effective communication, which can be a solid referral point for some clients. Furthermore, it is a valuable marketing tool for promotions. If you are serious about growing or maintaining a strong local business then it is time to take your business online. A website is the place to start, but remember a bad website is as bad as not having one.

Lawyer Marketing Online Regulations

In lawyer marketing online, there are specific ethical standards that should be adhered to by all lawyers. Every lawyer should have a very strong presence on the internet. One of the main components of a lawyer’s website is his biography. The biography should tell the client everything that a client needs to know about the credentials that the lawyer has achieved in his career. These credentials are very good pointers of professional experience. In most cases, lawyer marketing online regulations seem to vary depending on states. Of course, there is a need for professional responsibility in every state as far as matters of the law are concerned. The matters of ethic should touch on how lawyers ought to interact with their clients in their course of online marketing.

American Bar Association is a very good source of regulations on Lawyer marketing online regulations. In case any variations in responsibility arise, they are always clearly spelled out here. In most cases, the regulations extend to cover print ads, radio spots and detailed brochures in addition to marketing activities that are done online. Substantial information should be offered relating to the operations of the law firm, where it is located, the services it specializes in, and the number of years it has been in existence, among other things. The attorney should be the one to author all articles that are published on the internet. Do not hire the services of a ghostwriter unless that writer happens to be practicing in the legal profession. It all boils down to the principle of honesty.

A lawyer’s website should also comply with the ethical standards that govern website usage among professionals. According to a recent poll, the internet is the most common source of attorneys for Americans. The States Ethics Committee is aware of this fact and has been very keen on regulating lawyer marketing online standards in all states. The nature of content that is often regulated is worth discussing in detail here. The most commonly used word is “advertising”. There is tendency by many people to confuse advertising with solicitation. During solicitation, you have to talk directly to an individual. During advertising, there is not direct communication with clients. In other words, advertising is always directed towards a large audience.

In some states, the issues of ethics in advertising come into play once the client engages the services of a lawyer. It is only after the service has been offered that one can determine whether any ethical standards and professional codes were violated. A good approach to lawyer marketing online should give details that the clients wants to have about the company and about the services offered. Everything should be explained clearly.

The information that you give in any kind of lawyer marketing online drive should lead rather than mislead people. With advertising, it is sometimes tempting to throw in a lie here and there. However, the best way to advance in your career is to stick to the truth as much as possible. You need to interpret everything the way it ought to be interpreted. Once you have acquired a client, continue with the same positive spirit of honesty. Deliver on the promises you made in the advertisement.