Network Marketing Endorsed by Robert Kiyosaki For Personal Development Education

The #1 reason Robert Kiyosaki recommends network marketing is for its system of education. Important real life business subjects like developing an attitude of success, leadership skills, communication skills, people skills, just to name a few.

The one area we tend to forget or gloss over is personal development and developing the right attitude. So many of us get into a network marketing business and just expect it to happen. We forget that the leaders once sat in the chairs we are now sitting in. To get where they are now they had to undergo a change…personal change. They had to become the best person they could be. We go to a conference and get all fired up and come home and start telling anybody and everybody about our great opportunity. We forget that we don’t have the skill set that our leaders have. We get so focused on business development that we forget that to be successful at business on the right side of Kiyosaki’s quadrant we need to develop personally as well.

A mentor of mine said:“You can only grow professionally as much as you are willing to grow personally” -Jan Janzen

When I first got into network marketing I was shown a diagram:

A_______________B________C

A is where you start and C is when you have a successful business. The B can fall anywhere on that line. It could be 2 weeks, 2 months, 2 years or quite frankly never. The journey from A to B is the 6″ between your ears. Personal development skills are a big part of this equation. Some people come to this industry with these skills; most do not. These are not sales skills I’m talking about; in fact salespeople often do not do well whereas teachers shine. The beauty of this is these skills can be learned and are taught by many of the companies that Kiyosaki endorses. Read Cashflow Quadrant Chapter 4.

Kiyosaki also says that the only difference between the 95% and the 5% is the way they think. How do you make that transition from the left side of the quadrant to the right side of the quadrant. How do we change our thinking? Books, CDs, webinars. Think it’s expensive? Many of us, myself included went to university and didn’t care about how much the school made on us; we wanted the education. Yet time and time again I’ve been asked if the leaders are making money from the books and CDs. Quite frankly I didn’t care. If someone was going to teach me how to escape the rat race I was all ears. I subscribe to the J.Paul Getty philosophy of preferring to get paid 1% of 100 people’s efforts rather than get paid on 100% of my sole effort. We expect the professors to get a salary and we even buy books written by them; yet we are skeptical to learn from 5 figurers. Go figure.

It’s curious to me that we dish out thousands of dollars on university where there is absolutely no guarantee of success or of a job. Today young people graduating with degrees are thousands of dollars in debt. I heard some examples of Harvard grads being one hundred thousand dollars in debt! How many years will it take them to pay that off? How many years will it take just for them to break even? If this were a horse race and our children were out of the start gate after graduation how many of them wouldn’t be anywhere near the start line let alone in the race? Now don’t get me wrong here. I’m not saying a university education is not important, I’m just saying make sure you go for the right reasons. We see the rich send their children to university so we make the assumption that that is what we need to do to become rich. WRONG. The rich send their children to university for the education not to get a safe secure job. The rich also teach their children how to leverage themselves by owning a ‘B’ Quadrant business.(if you don’t know what a ‘B’ quadrant business is read p.4 of Cashflow Quadrant. Kiyosaki’s buckets of water story was a life changing Oprah light bulb moment for me.) University is just one component not the be all end all.For more of my thoughts on education you can read my hubpage on Thomas Friedman.

It’s important to associate ourselves with the 5% whether in person, in a book or on a CD because otherwise when we hear the 5% speak it doesn’t add up; it doesn’t compute. Nobody wants to be part of the 95%. Nobody knowingly chooses to be in the dead, dead broke or still working category. There is a rule called the 95% rule that says: 95% of everything you personally know you learned from people in the 95% income group. If this is true what income group should you end up in? The 95% group! At 13 my son read Rich Dad Poor Dad. When he started Grade 9 he came home from school with a consent form for Go to Work With Your Parent Day.

Across the top he wrote: Another example of teachers teaching us to be employees and not employers.
Our teachers are employees after all and they are simply teaching what they know. The problem is, the majority of us have a job or own a job (self-employed) so therefore it is considered normal. Normal thinking doesn’t think about the future. We want to be abnormal. We need to think I have to retire so I NEED TO DO SOMETHING NOW. I have to develop both personally and professionally. I need to read good books, attend webinars, and grow my business because I need and want to be able to do what I want when I want and not be controlled by the almighty buck.

When people fail in Network Marketing it’s typically not the company that failed but they failed themselves and as most of us don’t want to admit that, we bad mouth the industry. You see people are anxious to improve circumstances but not to improve themselves. All want more time and money without changing.

So here’s a recipe:

Change your thinking = change your future

Have attitude that it is going to happen. Develop an attitude of success.

5% live the dream 1st, write down their goals 2nd, plan 3rd and apply effort 4th

95% have reversed the order. They ask how much effort will this take? Then they do, set the goal, and then dream

Interestingly enough only 5% ever write their goals down.

School has taught us that failure is a bad thing but how else did we learn to ride a bicycle? Making mistakes is how we are designed to learn. Kiyosaki says he is more financially successful than most people, not because he is smarter but because he failed more.

“In network marketing, you are encouraged to make mistakes, correct, learn and grow. To me that is life changing education.”-Robert Kiyosaki

The only way you truly fail in network marketing is quitting too soon. Here is one of my favorite stories on giving up too soon:

A man meets a successful man in the road. The man asks, “which way is success?”

The successful man speaks not, but points to a place off in the distance.

The man, thrilled by the prospect of quick and easy success, rushes off in the appropriate direction. Suddenly, there comes a loud “SPLAT.” Eventually, the man limps back, tattered and stunned, assuming he must have misinterpreted the message. He repeats his question to the successful man, who again points silently in the same direction.

The man obediently walks off once more. This time the splat is deafening, and when the man crawls back, he is bloody, broken, tattered, and irate. “I asked you which way is success,” he screams at the successful man. “I followed the direction you indicated. And all I got was splatted! No more of this pointing! Talk!” Only then does the successful man speak, and what he says is this: “Success IS that way. Just a little PAST splat.”

Our best thinking has gotten us to where we are today. The definition of insanity is to continue thinking the same way and expect different results.

The significant problems we face cannot be solved at the same level of thinking we were at when we created them.-Albert Einstein

Our best thinking got us to where we are today. To be successful we must have or develop an attitude of success. The reason Robert Kiyosaki endorses network marketing is because this is an arena where you can develop in all areas. Self-improvement is a neglected area in traditional education. If you are in network marketing or are considering it make sure you do your homework; don’t just sign up with a friend. If your company is not teaching you to develop personally, embracing the internet as means of attracting people to you and teaching you to use the many resources available to you to leverage your time consider that a red flag. I thought I was part of a great system. Their personal development education was invaluable and transferable. It was excellent except for one minor detail; their method of finding people still involved making a list, contacting family and friends and when our list dried up to go mall crawling.

So by all means find a company that will encourage you to develop personally and encourage you to fail forward and at the same time teach you to leverage your time and let the internet be your main tool of leverage. As Robert Kiyosaki says, the secret of the rich is leverage.

How To Use Pay Per Click To Predict The Success Of Your Online and Offline Marketing Efforts

Can You Use PPC To Predict The Success Of Your Online and Off-Line Marketing?

May 16th, 2006

It is true.

Any business with access to the Internet can predict the succcess of its online and offline marketing by using Pay-Per-Click advertising.

Actually there are

three major benefits to be gained using Pay-Per-Click To Enhance Your Total Marketing Program

The first benefit is to measure the power of certain marketing claims.

This power can be measured in two ways. First what is the market searching for? What is the competition saying? What new approach can you develop to stand out from the competitor and get more people to go to your website?
Now if you go on Yahoo, you’ll be able to see which keywords your prospective customers are using. You’ll know what they want and what they’re looking for. And you can bet that the same thing they’re searching for online is the same thing they want off-line…the need…the same benefits.

Also when you plug in the keywords in Yahoo search you can see what your COMPETITORS are saying. Pretty much they’re making the same claim. And because they’re all saying the same thing, the net visitors don’t pay attention to them anymore. Imagine that you go on Yahoo, you type Blood Pressure and 7 different websites tell you: “Lower Blood Pressure Naturally”. That is an interesting claim, but it has weakened as everybody starts using it.

Beat The Competition: Offer More Specifics

So now you know what your prospects are really looking for: the amount of searches a specific keyword generates, the claims of your competition. So now you can create a plan of ATTACK. How can you make different claims and attract the searchers.

What unique performance does your product give? What honest and totally different claims can you make? For example, I was doing some ads for blood pressure, I wrote : ” Can you lower high blood pressure by using your lungs?”. This is better than saying: “Lower your blood pressure naturally”. And each keyword that you select can be used to create a small ad.

Predict The Success of Your Online and Offline Marketing

And now we come to the second benefit of using Pay-Per-Click to predic the success of your online and off-line marketing.

So you know what the competitors are saying. You can either improve on what they’re saying by being more specific or by taking a totally different approach. If your improvement or new approach is not effective, you will know very easily: NO CLICKS.

If an ad based on a certain claim doesn’t receive clicks, it means it doesn’t interest searchers, and it is your job to change the ad. This way you can get rid of dull marketing messages online, but you also know that these claims won’t interest people off-line either. So if you were about to run a full-page magazine ad blazoning this claim, you’ll save yourself money by not creating an ad on this losing appeal.

A Yahoo Ad or Sponsored Link Is Like A Headline In a 5-Million Subscribers Magazines Or Newspaper

Now the third benefit of using Pay-per-Click advertising to predict the success of your online and off-line marketing is this.

As you test the small ads on the search engine, you can have similar headlines based on the same claims.

You see: your little ad on Yahoo or Google is like your headline in a big newspaper or magazine, a newspaper or magazines with millions of readers who want information, who have needs to solve. So if your Yahoo or Google ad stops them, then you have gained their attention, you must keep their attention to read your full story and order on the spot.

So Pay-Per-Click lets you know the winning appeal. When I write “The War Against Silent Hypertension: Can You Lower Your Blood Pressure Using Your Lungs?”, some people click. So I know that these people are looking for a natural treatment for their high blood pressure, and if only I can deliver on this question, they will read further and eventuallly order. And I am quite sure many companies are spending thousands of dollars on some “dull claims” that don’t make people stop and read.

If only businesses would stop and look at Pay-Per-Click as a testing tool, a natural testing tool, a more reliable testing tool, more reliable than focus group (where people say things to please you). Online people are in their privacy, and in front of the computer, all desires, all yearnings, all obsessions voice themselves in the form of keyword searches. People click because they’re interested. They read because they want the information, it important for them. They’re not reading to please you.

If only businesses could have this approach, they would stop wasting money on dull marketing messages, they would know beforehand their winning appeals so that when they go into newspaper advertising, they can spend their money on a certainty. Businesses would stop gambling their money on uncertain claims, too common claims.

Swans G Paul

Advantages of Doing Email Marketing For Automotive Dealers

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.

Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.

Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.

Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.

Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.

Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.