6 Target Marketing Strategies to Find Your Target Market and Multiply Your Income

They are out there, your customers, you know who they are. You just need to track them down. You know you are offering exactly what they want, you just need to get them to visit your website. And to do that, you need to employ some proven target marketing strategies.

Traffic means nothing if it is not targeted, and your job is to find the community of buyers in your niche that want your product or service. To get some targeted traffic to your site, find your market and invite them to visit.

The following methods are some of the best target marketing strategies to ensure that you are getting the right people over to your site.

Target Marketing Strategy # 1: Article Marketing

This is perhaps the easiest way to get a slew of targeted visitors over to your site. Just think – everyone that reads through your article is interested in your subject, and the ones that click your link are ones that take action.

There are thousands of people that may read your articles in the years to come, and many won’t click on your link. The ones that do took a step towards finding out more about the niche – these are the types of people you want to have at your site. You have narrowed down the field somewhat.

Article marketing has its place for finding highly targeted traffic in any niche. It is worth the time and effort to get some articles out there, whether you write them yourself or have someone do it for you. It is valuable and should be used.

Target Marketing Strategy # 2: Forum Marketing

Forums make like-minded people congregate at one website, and this is where some of your potential customers are hanging out. Your job is to approach them the right way so that they will go to your site and see what you have to offer. Be helpful on the forum and turn off the sales pitch, and you will definitely get members to your site.

Not all of the members of a particular forum are buyers, but many will be and you have a set of people that have already qualified themselves as being interested in your niche. To weed out the buyers, start making a list and giving them quality offers.

Target Marketing Strategy # 3: Facebook

Facebook has thousands of different groups already set up for different topics. You can join a group, or more if there are more available, and let others see that you are an expert in the field. You can also take this opportunity to let people know more about you and become real to them.

You will start to get friend requests this way, and others will go to your Facebook page to find out more about you. Your landing page on Facebook should direct them over to your site.

Target Marketing Strategy # 4: Yahoo Answers

This is a great place to go because quite often, you will have people wanting to buy a product, and not knowing where to go or who to trust. Sometimes the questions are as blatantly obvious as “Where can I buy (blank)?

There are other question and answer sites on the Internet that you can visit. Remember, there are a lot of people that are not used to the Internet and need some direction. They quite often pose their questions at these sites, and will be grateful for any help you can give them.

Target Marketing Strategy # 5: Google AdWords

Running a ppc campaign can give you the kind of visitors you want, as long as you have a very structured campaign and enough money to do some initial testing. This type of marketing is not to be taken lightly, for it can be a very lucrative way to get visitors that want to buy.

It is best to start slowly with a ppc campaign and stick to a tight budget. It is easy to lose money at the beginning while you are testing your campaigns; in fact it is to be expected. If you begin with this attitude and stick with it, you can get thousands of visitors to your site with one tested campaign.

Target Marketing Strategy # 6: Offline Activities

There are a lot of people that congregate in groups off the Internet that would be interested in visiting a site on the niche. Some may have never even thought there was information available on the Internet about the topic.

You can track down these groups by looking for places they would hang out in the Yellow Pages. If you have a site about horses, then you can look up equestrian organizations. Visit these places of interest and ask to put up a flyer about your site. You will get visitors this way, guaranteed.

These are a few different ways to get some targeted traffic, and you should make use of every one of them to get the kind of visitors to your site that want your product or service. You need a lot of targeted traffic to make your site profitable, and to build a strong list, and these suggestions will get you started in the right direction.

Small Business Marketing Using Your Dog

I’m a dog lover. And my small business has profited immensely from this fact. How so? Well, it just so happens that my dog became the voice in my small business marketing for years, which drove my sales through the roof, even when the economy was sinking like the Titanic.

Can your dog help drive your business?

Can your beloved pooch be at the forefront of your direct response marketing?

Read this short article and decide for yourself.

Small Business Marketing Using Your Dog:

1. Do This And Your Dog’s Marketing Piece Will Bomb.

There’s a rule that says if your small business marketing is boring then you’ve got no chance of selling your audience. In fact, don’t think for a second you can bore your prospects into buying from you. It just ain’t gonna happen. And that’s where your dog can help. In fact, a clever thing to do with your dog is to simply make him or her the voice behind a majority of your marketing campaigns. Why does this work so well? Because right from the get go, this is entertaining to your audience.

2. Don’t Forget To Sell.

So you’re on board with using your dog to drive your marketing. Great. But don’t make the mistake of simply entertaining your prospects. That is not a good strategy either. In fact, your dog should also use proven direct response selling strategies in every marketing piece you send out. So while entertaining your prospects, your dog is also selling your audience on buying whatever it is that you sell.

3. Use Your Dog’s Personality.

What’ll keep your audience’s attention is the personality behind your dog’s voice. So if your dog is shy then let that voice be a bit shy. If your dog is a playful pup then be playful in your marketing. If your dog is a stoic leader then write a campaign that uses this theme. But whatever you do, make sure you allow your dog’s personality to shine through.

4. Write At A Simple Level.

Remember, your dog would not write and sound like you. So make sure to write your dog’s marketing campaign using very simple language that is geared at a 3rd grade level. This is not insulting to your readers. Just the opposite. In fact, your audience expects the language to be simpler since it’s coming from a dog.

So there you have it.

Four ways to pump up the results of your next small business marketing campaign using your dog.

Never be boring.

Make sure your dog sells.

Include your dog’s personality.

Write at a 3rd grade level.

Direct Mail 101

How many junk emails do you receive each day? 50? 100? 200? More? While many of these communications are definitely unwanted and undesirable, some do provide valuable information about products and services you might actually want to buy. However, more often than not, these messages are deleted along with all of the other unwanted e-mails.

That’s why many organizations are going back to utilizing good old-fashioned postcards, letters and other correspondence via the Post Office. However, while thousands of e-mails can be sent for virtually pennies, there can be a substantial cost in developing a direct mail campaign. Therefore, it’s critical to strategically plan your campaign in order to ensure its success.

Think about the postcards you receive in the mail. Some are inexpensively produced, often by printing in black on a piece of 8 ½ x 11 colored card stock, then cutting the paper into four individual cards. No matter what the product or service that is offered on these cards, do you even pay attention to them? To paraphrase Forrest Gump, “Cheap is as cheap does.”

If you’re asking a potential client to spend hundreds (thousands?) of dollars with your company, you must make a good first impression. Typically, that means having a graphic artist design your card and having well-written copy specifically for the postcard. Simply putting clip art on a card and using text pulled from your Web site isn’t sufficient. Give serious consideration to producing your postcard in color, at least on one side. Use high-quality paper, not card stock purchased at the local office supply store. This will mean using a professional printer, but that doesn’t mean that your cost will skyrocket. There are many ways to reduce costs, if you take the time to explore them. Professional printers also have the capability to produce your card in larger sizes, and even in special shapes. Remember that the goal is to capture the attention of your potential customer.

Regarding your text, you must always include a “call to action” and give the respondents a specific reason to contact you. “Call for a tour,” “Mention this card for a 10% discount,” “Free food!” – you get the idea.

It’s critical that your direct mail message matches the other messaging that your company has in place. If you’re referring people to your Web site, then what you say on your card must match what you say on your site. For example, if your card is referring to a specific product, then that product absolutely must be found on your Web site!

It also must match the “look and feel” of your other marketing collateral, including your Web site. Consistency = professional. If your collateral is inconsistent, the implied message is that your company – and its products and services – may be inconsistent, too. Using the same images, fonts, tag lines, and so forth can easily accomplish a consistent look.

Sending out just one card is a waste of time – and money. Most experts agree that in order to be effective, you should send out your direct mail at least six times. And, while sending the same card six times may be most cost effective for you, it’s annoying for the recipient. That means developing several different cards, letters or a combination. We also recommend sending these materials out every three to four weeks. That’s not a hard and fast rule, and is dependent on what you’re sending, but if you send items more frequently, you run the risk of appearing desperate.

Finally, the absolute most important part of your direct mail campaign is your distribution list. For some, an existing client database is a good target audience. For others, they will need to purchase the names to send to. Sending to “recipient” or “occupant” is cheap, cheap, cheap. Determine exactly who you want your card sent to, then work with a company that specializes in providing addresses. You’ll be amazed at how specific you can get – and it’s not all that expensive. Isn’t it more important to send to exactly who might purchase your product or service, rather than to waste your money sending to hundreds or thousands of people or businesses that aren’t your target market?

It’s a fairly simple process to determine how many contacts you should send your campaign out to. For example, if you want 300 new clients (or good prospects), you should send to 6,000 names (Five percent of 6,000 = 300). It’s important to note that your goal should be realistic. While it might be nice to get 500 new clients, rather than 300, are you capable of providing your product or service to 500? When determining your response rate, don’t forget to include the costs of the campaign that you need to recoup.

When done correctly and strategically, direct mail can be an extremely effective method of marketing your company’s products and services.