The Top 5 Benefits of Your Local Business Having a Great Direct Response Website

As an internet marketing tool, a quality direct response website can have several benefits for your business. Not only is a direct response website cost effective and convenient, but it can also create expertise and help maintain and establish relationships with current and potential clients. It can also be used to run promotions and attract new clients. Your website is the cornerstone to your web presence.

Cost Effective

When compared to other forms of marketing, creating and maintaining a direct response website is one of the most cost effective and efficient. For the most part, cost is limited to a small monthly hosting fee; make sure to shop around before choosing a hosting service. Furthermore, it is extremely flexible and can be changed easily, especially if you are running a WordPress based website. Other forms of advertising are costly to change, and tend to become quickly outdated. A direct response website on the other hand can provide your local business with an on-going form of marketing.

Customer Convenience

This is an age characterized by instant gratification — your direct response website can fill that desire for your clients. When they start searching for a business in your industry, they do not want to have to wait for answers to their questions. Clients also like perusing a website in the privacy of their home and at their convenience. Your website can provide a potential client with most of the information necessary to make a decision, including answers to frequently asked questions. Your website can even include important forms or information pieces that your clients may need. As a business owner, there is no better way to grow your web presence and customer base than by providing convenience.

Establish Expertise

A direct response website can also be a powerful internet marketing tool by helping your business to establish a reputation of expertise. Posting informative articles and useful tips can help convince potential clients that your business is knowledgeable and competent. When it comes to choosing a local business, this is one of the critical factors for most clients.

Creating Relationships

Along with establishing expertise, your website can also help maintain and create relationships with current and potential clients. Websites can enhance communication for them, by posting upcoming events or specials for the month. Your website can also attract clients with informative articles and by including an opt-in to your newsletter. When they opt in, your business then has the name of a potential client that can be targeted for marketing.

Internet Marketing

A direct response website is central to any internet marketing campaign. First, it helps your local business to establish a web presence, and carefully chosen SEO (search engine optimization) terms can help drive potential clients to the site. A website also allows your business to present their services and costs in the most appealing light.

As a result, your business must put considerable effort and thought into producing a quality website. It can attract new clients with the convenience offered and the useful information available, but it can also turn clients away if it is clunky and not well organized. Your direct response website can also help maintain a positive relationship with current clients through effective communication, which can be a solid referral point for some clients. Furthermore, it is a valuable marketing tool for promotions. If you are serious about growing or maintaining a strong local business then it is time to take your business online. A website is the place to start, but remember a bad website is as bad as not having one.

Using Sub-Sellers in Your Network Marketing Business

Network marketing is a product driven business. Money is made when products are sold. The company makes money when products are sold and the distributor makes money when products are sold.

This business is all about selling products and finding new customers to purchase the products.

Sub-sellers are a wonderful way to sell more products to more customers with very little work on your part.

A sub-seller is someone who doesn’t wish to be a distributor for the company but loves the products and uses the products. Over the years I’ve found people with many reasons for not being a distributor. They are afraid of the taxes at the end of the year. They don’t believe their $200 per month is enough to make it worth their while. They don’t have a supportive spouse. There are just numerous reasons why someone might not want to be a distributor.

If someone says no to becoming a distributor, I always offer them the opportunity to sell the products as a non company distributor.

Each month, sub-sellers get new catalogs. Most often ten catalogs are sufficient for them. Often they are taking the catalogs to work only so three might even be enough. The discount given to sub-sellers can vary depending on how much you’re making. You might also want to give them more if they sell more. For example you might want to give them 20% for sales of $250 or less and 25% for sales over $250. Again, depending on how much you make you might offer them 30% for sales over $500.

Over the years, I’ve also offered my sub-sellers any demo products I didn’t want at my discount. This allows me to see the product without having to order them myself. The person buying the product is thrilled to get it at cost so it’s a win-win situation.

I prefer just one check from the person I know so the customers of the sub-seller write her their checks and she then writes me one large check to cover the amount of the order. Or she can give me a credit card and I’ll place the order with her credit card.

If you have just four people selling underneath you and they each sell $250, you’ll consistently have $1000 in sales each and every month. In most companies, this will put you at the top of the commission scale and will qualify you for company incentives. This means that any products you sell will be at the highest commission level.

Try asking a few people if they’d be interested in taking your catalogs to work with them. You may find your business exploding.

3 How-To Tips to Measure Your Social Media Marketing Services

Success with social media marketing services hinges on effective budget allocation and marketing mix decision making. Practitioners and executives must be able to identify the marketing campaigns and assets that help drive the business’ top and bottom lines, and invest in and optimize them accordingly. This of course requires access to comprehensive, granular, and accurate web analytics data with which marketers can measure campaign performance and understand the complex website behaviors of prospects and customers.

Performance measurements should not occur solely within the confines of individual channels and campaigns. The best online marketers measure performance and ROI in a comprehensive view that comprises all online channels, be they new media, paid and natural search, email marketing, or display ads. That holistic perspective equips you with the insights needed to launch your best campaigns across the best channels based on the unique drivers of your business.

Marketers do recognize the need to better measure social media marketing performance. In fact, 81% of Senior marketers and Chief Marketing Officers hope in 2010 to measure social media investments by quantifiable, bottom-line data-by revenue, conversion, and average order value. That’s a change from a 2009 focus on such web-centric metrics as site traffic, page views, and numbers of fans.

Yet, analytics are still the biggest marketing challenge. CMOs say they need to know how to start measuring social media’s impact, how to understand who they’re reaching, and where social media fits within the overall marketing mix.

Success in online marketing requires having access to and continuous use of a robust analytics solution that can uncover the total impact that such investments make on the business. Such a solution must expose data that practitioners and executives care about; namely, the metrics that show how social media investments impact the business’ top and bottom line. The solution should allow marketers to compare new media ROI to the performance of mainstream online channels. The next section details the capabilities that reliable and comprehensive media analytics must have.

3 Keys to Measuring Your Social Media Marketing Services Success

Analytics helps marketers precisely measure the performance of all online marketing assets and campaigns that generate both direct and indirect traffic to the main website, and assess the ROI of social marketing against other online marketing channels. Keys to new media analytics success are the following capabilities:

  1. Attribute relative credit to social investments for influencing customer acquisition, persuasion, and conversion
  2. Compare the direct traffic generated by social media to direct traffic from campaigns of mainstream online channels Understand the total impact that social media investments have on the business from both direct traffic (click-through) and indirect traffic (view-through) perspectives
  3. Compare the view-through/click-through performance of social sites against other impression-based campaigns, such as syndicated video, blogs, microsites, and display ads Let’s look at each of these capabilities in more detail.

Is your business in need of a social media and inbound marketing makeover? Need help with your online media marketing plan? Learn how Inbound Marketing can dramatically improve your online exposure and lead generation by requesting an Inbound Marketing Assessment.

If you are a business owner trying to understand the keys to improving your social media marketing, hiring a competent and credentialed Hubspot search engine marketing management consultant is one way to save you critical time and effort, which you could apply to furthering your vital business processes.