Network Marketing Endorsed by Robert Kiyosaki For Personal Development Education

The #1 reason Robert Kiyosaki recommends network marketing is for its system of education. Important real life business subjects like developing an attitude of success, leadership skills, communication skills, people skills, just to name a few.

The one area we tend to forget or gloss over is personal development and developing the right attitude. So many of us get into a network marketing business and just expect it to happen. We forget that the leaders once sat in the chairs we are now sitting in. To get where they are now they had to undergo a change…personal change. They had to become the best person they could be. We go to a conference and get all fired up and come home and start telling anybody and everybody about our great opportunity. We forget that we don’t have the skill set that our leaders have. We get so focused on business development that we forget that to be successful at business on the right side of Kiyosaki’s quadrant we need to develop personally as well.

A mentor of mine said:“You can only grow professionally as much as you are willing to grow personally” -Jan Janzen

When I first got into network marketing I was shown a diagram:

A_______________B________C

A is where you start and C is when you have a successful business. The B can fall anywhere on that line. It could be 2 weeks, 2 months, 2 years or quite frankly never. The journey from A to B is the 6″ between your ears. Personal development skills are a big part of this equation. Some people come to this industry with these skills; most do not. These are not sales skills I’m talking about; in fact salespeople often do not do well whereas teachers shine. The beauty of this is these skills can be learned and are taught by many of the companies that Kiyosaki endorses. Read Cashflow Quadrant Chapter 4.

Kiyosaki also says that the only difference between the 95% and the 5% is the way they think. How do you make that transition from the left side of the quadrant to the right side of the quadrant. How do we change our thinking? Books, CDs, webinars. Think it’s expensive? Many of us, myself included went to university and didn’t care about how much the school made on us; we wanted the education. Yet time and time again I’ve been asked if the leaders are making money from the books and CDs. Quite frankly I didn’t care. If someone was going to teach me how to escape the rat race I was all ears. I subscribe to the J.Paul Getty philosophy of preferring to get paid 1% of 100 people’s efforts rather than get paid on 100% of my sole effort. We expect the professors to get a salary and we even buy books written by them; yet we are skeptical to learn from 5 figurers. Go figure.

It’s curious to me that we dish out thousands of dollars on university where there is absolutely no guarantee of success or of a job. Today young people graduating with degrees are thousands of dollars in debt. I heard some examples of Harvard grads being one hundred thousand dollars in debt! How many years will it take them to pay that off? How many years will it take just for them to break even? If this were a horse race and our children were out of the start gate after graduation how many of them wouldn’t be anywhere near the start line let alone in the race? Now don’t get me wrong here. I’m not saying a university education is not important, I’m just saying make sure you go for the right reasons. We see the rich send their children to university so we make the assumption that that is what we need to do to become rich. WRONG. The rich send their children to university for the education not to get a safe secure job. The rich also teach their children how to leverage themselves by owning a ‘B’ Quadrant business.(if you don’t know what a ‘B’ quadrant business is read p.4 of Cashflow Quadrant. Kiyosaki’s buckets of water story was a life changing Oprah light bulb moment for me.) University is just one component not the be all end all.For more of my thoughts on education you can read my hubpage on Thomas Friedman.

It’s important to associate ourselves with the 5% whether in person, in a book or on a CD because otherwise when we hear the 5% speak it doesn’t add up; it doesn’t compute. Nobody wants to be part of the 95%. Nobody knowingly chooses to be in the dead, dead broke or still working category. There is a rule called the 95% rule that says: 95% of everything you personally know you learned from people in the 95% income group. If this is true what income group should you end up in? The 95% group! At 13 my son read Rich Dad Poor Dad. When he started Grade 9 he came home from school with a consent form for Go to Work With Your Parent Day.

Across the top he wrote: Another example of teachers teaching us to be employees and not employers.
Our teachers are employees after all and they are simply teaching what they know. The problem is, the majority of us have a job or own a job (self-employed) so therefore it is considered normal. Normal thinking doesn’t think about the future. We want to be abnormal. We need to think I have to retire so I NEED TO DO SOMETHING NOW. I have to develop both personally and professionally. I need to read good books, attend webinars, and grow my business because I need and want to be able to do what I want when I want and not be controlled by the almighty buck.

When people fail in Network Marketing it’s typically not the company that failed but they failed themselves and as most of us don’t want to admit that, we bad mouth the industry. You see people are anxious to improve circumstances but not to improve themselves. All want more time and money without changing.

So here’s a recipe:

Change your thinking = change your future

Have attitude that it is going to happen. Develop an attitude of success.

5% live the dream 1st, write down their goals 2nd, plan 3rd and apply effort 4th

95% have reversed the order. They ask how much effort will this take? Then they do, set the goal, and then dream

Interestingly enough only 5% ever write their goals down.

School has taught us that failure is a bad thing but how else did we learn to ride a bicycle? Making mistakes is how we are designed to learn. Kiyosaki says he is more financially successful than most people, not because he is smarter but because he failed more.

“In network marketing, you are encouraged to make mistakes, correct, learn and grow. To me that is life changing education.”-Robert Kiyosaki

The only way you truly fail in network marketing is quitting too soon. Here is one of my favorite stories on giving up too soon:

A man meets a successful man in the road. The man asks, “which way is success?”

The successful man speaks not, but points to a place off in the distance.

The man, thrilled by the prospect of quick and easy success, rushes off in the appropriate direction. Suddenly, there comes a loud “SPLAT.” Eventually, the man limps back, tattered and stunned, assuming he must have misinterpreted the message. He repeats his question to the successful man, who again points silently in the same direction.

The man obediently walks off once more. This time the splat is deafening, and when the man crawls back, he is bloody, broken, tattered, and irate. “I asked you which way is success,” he screams at the successful man. “I followed the direction you indicated. And all I got was splatted! No more of this pointing! Talk!” Only then does the successful man speak, and what he says is this: “Success IS that way. Just a little PAST splat.”

Our best thinking has gotten us to where we are today. The definition of insanity is to continue thinking the same way and expect different results.

The significant problems we face cannot be solved at the same level of thinking we were at when we created them.-Albert Einstein

Our best thinking got us to where we are today. To be successful we must have or develop an attitude of success. The reason Robert Kiyosaki endorses network marketing is because this is an arena where you can develop in all areas. Self-improvement is a neglected area in traditional education. If you are in network marketing or are considering it make sure you do your homework; don’t just sign up with a friend. If your company is not teaching you to develop personally, embracing the internet as means of attracting people to you and teaching you to use the many resources available to you to leverage your time consider that a red flag. I thought I was part of a great system. Their personal development education was invaluable and transferable. It was excellent except for one minor detail; their method of finding people still involved making a list, contacting family and friends and when our list dried up to go mall crawling.

So by all means find a company that will encourage you to develop personally and encourage you to fail forward and at the same time teach you to leverage your time and let the internet be your main tool of leverage. As Robert Kiyosaki says, the secret of the rich is leverage.

Keep Restaurant Staff Safe with Personal Protective Equipment

PPE can help protect against many dangers in the workplace, including cuts and burns from hot cooking surfaces, slips and falls on wet floors, exposure to chemicals or allergens in food preparation areas, and much more.

PPE is an important tool in keeping restaurant staff safe. The most common types of personal protective equipment are things like gloves, aprons, ear protection and glasses. These are all good choices for protecting against injuries while you work, but it’s also worth noting that there are many other options available when it comes to choosing the right kind of protective gear. For example, if your employees were working with chemicals or cleaning solutions on a regular basis, they might need more than just simple rubber gloves; eye protection would be necessary as well so their eyes wouldn’t get damaged by any splashes or sprays. So whatever specific hazards your business may face due to food processing or preparation methods (or anything else), make sure you have access to whatever kind of personal protective equipment you need, and that your employees have the training they require to use it properly.

Personal Protective Equipment is designed to protect people from injuries while they work. It’s also worth noting that there are many other options available when it comes to choosing the right kind of protective gear for specific hazards in your business or industry.

ABCs of Article Marketing For Newbies

So, you’re new to article marketing and you’re not sure where to start? You need to understand why you’re writing and submitting articles for distribution. If you don’t get the WHY, your plan won’t work.

Why Writing and Distributing Articles Works

Articles work for 3 main reasons:

1. They can generate qualified traffic directly from the blogs and article directories your articles reside on, right to your website. With persuasive copywriting and website conversion optimization, you can convert these site visitors and get them to buy what you’re selling.

2. If you use your resource box correctly, writing and distributing articles will help your SEO results (particularly with Google) and help you rank better in the search engines for your chosen keyword search phrases.

3. Writing articles can position you as an “expert” on your subject matter. For some businesses, that can be very important…and profitable.

About that second point above: I had a prospective client call me this week, who had been submitting articles. The trouble is she wasn’t using her resource box correctly and so she wasn’t having any SEO effect to her articles.

Get the training you need, so your efforts will pay off. You probably won’t get this from visiting forums.

One option is to hire a good online marketing consultant or marketing coach, to insure you’ll receive the results you want.

Another option is to pay for a quality Internet marketing | SEO course(s), offered by a reputable company with proven results.

Done correctly, writing articles is a win-win proposal.

You win because you have more exposure for your business at minimal cost of time and money. You can get direct traffic. You can improve your SEO results. You can be seen as an expert on your subject.

The blog or article directly posting your articles wins, too. They get free content for their site. And they have more pages to host contextual advertising on, usually Google AdSense.

Evaluate Your Competition

Remember, the main point of article marketing is to increase your rankings in Google. This requires a quantity of quality links. So, how many links do you need? Can the number needed help you choose your keyword search phrases you wish to optimize for?

Yes, it can!

To know the number of links you will need for your SEO results to succeed, you must reverse engineer what your competition has done. How many links do competing sites have? What anchor text keyword phrases do their links contain?

Without evaluating your competition, you’re shooting blind. With proper SEO coaching and training, you should be able to determine a rough number of links you will need to rank well on Google for your keyword search phrases.

Write about a Topic Related to Your Business

What do you write about?

One idea is to take a topic already on your website and use that as a basis for your article. Don’t use it word-for-word, but use it as an article idea, as a beginning. Since your goal is about 600 to 900 words, you may want to provide a brief overview of a particular subject.

On the other hand, if you choose to go into more detail, you may need to limit the number of points you make in an article to 2 to 4, depending on the length and detail you go into. Write in short sentences and short paragraphs. The white space this will create makes following change of subject, as you change paragraphs much easier for readers.

The number of articles you will need is determined by the number of keyword search phrases you are optimizing for, combined with the competition level for each of the phrases. This is where working with an online marketing consultant, someone who has experience with link building and SEO, can really pay off for you.

What if You’re Not a Good Writer?

If writing just isn’t your thing, consider hiring a ghost writer to write (or at least edit) your articles. You could start with an idea, a few points and maybe a conclusion. Make sure when hiring someone they have good English and grammar skills and they are trustworthy. You don’t want to begin submitting articles only to find out that someone you’ve hired has “borrowed” the work from another author and that you’re violating copyright laws!

Articles selling for $10 or so…well, you might want to be careful. If the offer sounds too good to be true, then it probably is.

Article directories and blogs want original content. Articles that you have reprint rights for usually won’t be accepted. (Again, if it sounds really easy or too good to be true, it usually won’t work.) Online marketing consulting professionals who specialize in start up businesses and helping solo professionals often can write your articles for you or edit them. Then, those are your articles and are distributed under your name, so you’re the author, you’re the expert!

Wrapping it up

First, please…you MUST be realistic. You need a budget to market. You need training or coaching. Consider hiring online marketing consultants. Article marketing really isn’t difficult. But it isn’t as easy as some want you to believe (those who want to prey on newbies and separate them from their money). Learn to detect language that falls into the “too good to be true” area and that will help protect you…your time and your money.

Follow the tips in this article and you can have a number of top positions in Google for your chosen keyword search phrases (and the income that comes with them)!