Dental Marketing – Basic Principles Lay a Foundation For Results

Marketing is vital to building a successful dental practice. By clearly defining its services and reaching out to the community in targeted ways, a dental practice can create and keep a stable customer base and ensure long-term profitability.

Like all business marketing, dental marketing requires a coherent strategy that will communicate the practice’s mission and services to potential clients. A strategy provides the framework within which the practice can carry out its marketing plan. A goal-oriented plan provides the specific action steps that connect customers and services.

For example: A dental practice sets the goal of increasing its customer base by 20 percent in one year. The marketing strategy is to contact potential clients through referrals, the Internet and direct-mailing. The plan involves establishing incentives for referrals, building a website and creating an effective postcard for mailings. Having goals and a plan to reach them allows the practice to measure its results and respond effectively to a changing marketplace.

The overall marketing mission can be divided into five stages:

Define your goals.
Do your research.
Develop your strategy.
Implement your plan.
Measure your results.
This process allows a dental practice to use its time and money in the most effective ways possible.
SMART principles are useful tools for building a marketing plan. This easy-to-remember acronym refers to goals that are specific, measurable, achievable, realistic and time-based. Applying these principles throughout the five-stage process can keep a plan on track and increase its probability for success.

o Be specific in all aspects of your planning and execution. For example: Your goal is to increase the total customer base by 20 percent in one year. Your overall marketing budget is $50,000 and will be spent in three distinct ways: improving referrals, a website upgrade and direct mail.

o Establish measurable goals and measure your results. Vague goals and loose plans can sink your marketing efforts. Being specific when goal-setting allows you to measure your progress. The goal to build the customer base means little without knowing how much you want to build it. A starting point and a goal allow you to assess the effectiveness of your marketing plan and make meaningful adjustments along the way.

o Your goals should be achievable. Market research will assist you in establishing objectives you can reasonably hope to meet. By understanding the competitive landscape and the best methods for reaching out to your community you can establish reasonable expectations for growth. Shooting for goals that cannot be met – doubling your client base in two months, for example – can waste your money and your time.

o Be realistic. An effective dental marketing plan begins with the honest assessment of your services, skills, budget and competition. A dental practice must fit with the needs and demographics of its community; a marketing plan must operate within a budget; and the marketing methods you choose must have the potential to succeed.

o A time-based plan keeps you on track. Specific, achievable and realistic marketing goals should be laid out in a time frame that allows you to measure their effectiveness. Some marketing methods may produce results faster than others. You want to give an approach enough time to produce results, but not so much time that you waste resources on a dead end. For example, a direct-mailing may yield a surge of business, while building a website may build business slowly over a period of time.

These basic principles can set the foundation for a profitable dental marketing strategy and allow the practice to respond quickly and effectively to changing market conditions.

Why is Affiliate Marketing Better Than Network Marketing?

Are you considering joining an affiliate marketing network or a network marketing program? If you have already tried your hand at only one of these two types of marketing you would not know which is better; but if you have given a hand at both, you would definitely know.Affiliate marketing network is marketing in which a well-established business rewards the affiliate for each customer/visitor who has been brought to the business because of the affiliate’s marketing efforts. Network marketing (also known as Multi-level Marketing, direct selling, pyramid selling, referral marketing) is a system in which a marketing force is created by compensating promoters of the company and brand and also for the sales generated by the promoters introduced by them, creating a tree-like structure (better said, it would be a pyramid).Affiliate marketing network works when you are successful at selling products or services for a business. You will be paid a commission for each sale that you generate for the business. The commission differs from company to company. The only thing that you need to do here is to advertise or promote the products/services of the business. That’s your responsibility. The product that is now sold will be shipped by the owner of the product. The only part that you have to worry about is the sales part.Network marketing helps you make money not only on the sales that you make directly but also on the sales that your down line has generated. Unlike affiliate marketing network, this system has an appealing clause that you can make money while other people work. This makes it a popular business. Imagine that all the people in the pyramid think the same. Do you think any of them will make any money? The one who is at the top of the pyramid is the biggest loser!It might have sounded like network marketing is better than affiliate marketing network. Hold on. You’ve already seen the chain downfall just by wrong thinking on part of the pyramid members. Affiliate marketing does not work that way. While you get paid cash/compensation for each sale in affiliate marketing network, you will have to get points that will later be converted to cash in the networking realm. The profits are definitely higher in affiliate marketing. It does not depend on your ability to convince your friends and relatives and strangers to join the program, whereas, it depends on your efforts to market the products/services.

What Is the Real Potential of Network Marketing?

What is Network Marketing or Multi-Level Marketing?

First off, let’s define Network Marketing (also known as Multi-Level Marketing – MLM). There are thousands of people joining MLM companies everyday to market a product or service and I am finding that some, which is surprising to me, do not understand that the industry that they are really in is that of Network Marketing or MLM.

Wikepedia defines Network Marketing as, “is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling.”

There are many resources, blogs, forums on this subject available on the internet, click here for one example. My advice would be not to rely on one source, do your research, there is good and bad information on this topic, so it’s up to you to do your due diligence prior to joining any network marketing venture. Also follow your gut instinct, if you are going to market a product or service make sure it’s one you believe in, will use yourself, and one that you will enjoy sharing with others!

Network Marketing’s Bad Reputation

Network Marketers or MLMer’s, sometimes get a bad rap because of the ‘untraditional’ marketing techniques that people peruse. I’m sure you heard of them, flyers posted on anything that can hold tape or push-pins, flyers on cars, handing business cards out to anyone with a pulse without regard to timing, you name it. I know I’ve been guilty of some myself!

Also, some people get involved in MLM’s to make a quick buck, not treating their opportunity as a real business, not realizing, it takes, time, money, perseverance and discipline to make it work, which is the case with any business. So when they quit, they say nothing but negative things, like, “it doesn’t work”, “it’s a scam”, “it’s a pyramid scheme”, “nobody makes money”, and on and on with endless excuses. We all know negative news spreads faster than positive news; hence the bad reputation of MLM’ers spreads like wild-fire.

There are some that may be dedicated at first, but the disconnect between their dream and their involvement with the opportunity gets lost, and the motivation dwindles (Authors, and expert marketers Joe Rubino & John Terhune, mentions this in their book, 15 Secrets Every Network Marketer Must Know, a must read for serious MLM’ers looking to become high-earners), so onlookers may see this as a not-so-good venture because they may perceive it as one that does not work.

I hate to hear people wine and complain about their financial situation, but when presenting them with an opportunity with unlimited earning potential, even if they are interested, they still come-up with every excuse in the book about why they can’t take advantage of what is being presented. Granted, MLM may not be for everyone, but if you are a true Entrepreneur or some one that is fed-up with being in the rat-race, chasing 3% raises, and not getting anywhere, yearning for a better life for yourself and/ or your family, then MLM is a great start to changing your situation!

What is the Real Potential of Network Marketing?

What I am about to explain exposes the real potential of Network Marketing. The potential is UNLIMITED! That is why I am writing this. There are many people, that just don’t get it!

MLM opportunities can generate Multiple Streams of income, if you are with a company that has a good system in place, you should at least be able to earn commissions on sales, bonuses, over-rides, and residual income streams. These forms of income combined can produce great wealth! And can lead you to financial freedom!

If you don’t understand the importance or power of having multiple income streams, I recommend you reading, Multiple Streams of Income, How to Generate A Lifetime of Unlimited Wealth, by Robert G Allen (he’s also the other of The One Minute Millionaire, another must read), and Rich Dad, Poor Dad’s Cashflow Quadrant, by Robert T. Kiyosaki (his books contain free downloadable bonus material that always proves to be helpful).

The best part of all, you can call the shots on how fast you achieve this great wealth! You don’t have to wait on yearly reviews or for job openings to post; it’s all up to you!

Also, unlike your traditional job where education, degrees, and the alphabet soup behind your names is everything to getting a promotion, in MLM you can move up as fast as you want without the educational credentials.

Sounds good, right? Well if you’re new to this concept you may ask, “What do I have to do?”, “How much time is required?”

Outside of having confidence in your company’s product, you are looking into or the company you are a part of now; hard work and ‘a don’t quit’ attitude is definitely required! You have to set-time to work at and market your business, set goals and work toward those goals. Always remember the reason why you decided to start MLM – know your dream or vision and use it to motivate you. Whether you peruse your MLM career part-time or full-time, it is up to you!

The First year in Network Marketing is said to be the hardest; in fact, MLM has a 97% attrition rate. Why so high? First, it’s for the reasons I said before people get involved to make a quick buck, not realizing that it is a real business that takes time, money, perseverance and self-discipline to make it a success. Second, people get overcome by fear, fear of doing something different or stepping out of their comfort zone. And third, they don’t possess the right attitude. Attitude is key! If you think negatively and surround your self with negative people, you will have negative results; if you think positive and surround yourself with positive people, it will show and you will yield positive results! It is that simple.

What are You Going to do with This Information?

Now that you have an overview of what MLM is, why it has a bad reputation, what the potential is, it is time to act on this information.

If you are with a company, you should feel great that you are in an industry that has unlimited potential. The choice is yours; do you what to be a part of the 97% or do you want to part of the 3%? If the latter is true, find ways to motivate yourself to action and propel your business forward. If you are not satisfied with the results your current product or service is generating for you, research other companies and find one that is more suited for you. Reach out to your upline or other successful leaders in your organization. Get involved in team meetings, company events conventions, etc.

In addition to your company’s system, find alternative marketing techniques to market your business, which I am ALWAYS doing. I have found Mike Dillards, 7 video Boot Camp series and building on a budget series about attraction and internet marketing techniques, to be a real asset to my team.

If you are motivated by what I said and deciding whether to join a MLM company, I invite you to visit our [http://www.1stStateTravel.info] to learn more about us and research information about our company. We are committed to mentoring and teaching prospective business owners how to market their business and make it successful. We welcome all who are 1) serious about owning their own home-based business; 2) acknowledges that it takes time, money, and dedication to grow their business; and 3) who are willing to do what it takes to make their business a success!