3 How-To Tips to Measure Your Social Media Marketing Services

Success with social media marketing services hinges on effective budget allocation and marketing mix decision making. Practitioners and executives must be able to identify the marketing campaigns and assets that help drive the business’ top and bottom lines, and invest in and optimize them accordingly. This of course requires access to comprehensive, granular, and accurate web analytics data with which marketers can measure campaign performance and understand the complex website behaviors of prospects and customers.

Performance measurements should not occur solely within the confines of individual channels and campaigns. The best online marketers measure performance and ROI in a comprehensive view that comprises all online channels, be they new media, paid and natural search, email marketing, or display ads. That holistic perspective equips you with the insights needed to launch your best campaigns across the best channels based on the unique drivers of your business.

Marketers do recognize the need to better measure social media marketing performance. In fact, 81% of Senior marketers and Chief Marketing Officers hope in 2010 to measure social media investments by quantifiable, bottom-line data-by revenue, conversion, and average order value. That’s a change from a 2009 focus on such web-centric metrics as site traffic, page views, and numbers of fans.

Yet, analytics are still the biggest marketing challenge. CMOs say they need to know how to start measuring social media’s impact, how to understand who they’re reaching, and where social media fits within the overall marketing mix.

Success in online marketing requires having access to and continuous use of a robust analytics solution that can uncover the total impact that such investments make on the business. Such a solution must expose data that practitioners and executives care about; namely, the metrics that show how social media investments impact the business’ top and bottom line. The solution should allow marketers to compare new media ROI to the performance of mainstream online channels. The next section details the capabilities that reliable and comprehensive media analytics must have.

3 Keys to Measuring Your Social Media Marketing Services Success

Analytics helps marketers precisely measure the performance of all online marketing assets and campaigns that generate both direct and indirect traffic to the main website, and assess the ROI of social marketing against other online marketing channels. Keys to new media analytics success are the following capabilities:

  1. Attribute relative credit to social investments for influencing customer acquisition, persuasion, and conversion
  2. Compare the direct traffic generated by social media to direct traffic from campaigns of mainstream online channels Understand the total impact that social media investments have on the business from both direct traffic (click-through) and indirect traffic (view-through) perspectives
  3. Compare the view-through/click-through performance of social sites against other impression-based campaigns, such as syndicated video, blogs, microsites, and display ads Let’s look at each of these capabilities in more detail.

Is your business in need of a social media and inbound marketing makeover? Need help with your online media marketing plan? Learn how Inbound Marketing can dramatically improve your online exposure and lead generation by requesting an Inbound Marketing Assessment.

If you are a business owner trying to understand the keys to improving your social media marketing, hiring a competent and credentialed Hubspot search engine marketing management consultant is one way to save you critical time and effort, which you could apply to furthering your vital business processes.

Direct Mail Marketing Statistics – What You Need to Know Before Starting Your Campaign

AdvertisingIf you are an internet network marketer or own a home based business, chances are you have at least wondered about how effective a direct mail campaign would cost and how successful it can be. Keep reading and I will share some direct mail marketing statistics that can help you decide if this approach is right for you and your business.Investment ReturnWhile the costs of a direct mail marketing campaign may seem high at first, your overall return on that investment should be considered first. For example, if you send out a thousand mailers and get twenty leads in return, what would that mean to your bottom line?Considering that for most network marketing businesses even a single lead could potentially cover the cost, the direct mail marketing statistics begin to look a little brighter. By calculating the minimum number of leads you’ll need to make the investment worth while you’ll be able to make a more informed decision on whether to do a bulk mail campaign or not.Marketing CostsFirst you will need to purchase a targeted mailing list. These lists are available from direct mailing list brokers. For each thousand mailing addresses, you can expect to pay anywhere from US$20 to US$200. However, as with anything, you get what you pay for.The higher quality the mailing list, the better your chances for success. This is not the place to cut corners with. Determine your specific demographic and send out requests for estimates from these list brokers. Also ask others in your business if they can recommend a list broker.The second factor in determining costs will be in the printing of the mailer itself. To keep costs down in this area, and to ultimately save on postage also, prepare a relatively short, sleek and to-the-point mailer then get some printing costs estimates. Color, glossiness and the paper you choose will all go into determining how much you will pay.Finally, the postage costs which will likely be the greatest expense over all. Look into the reduced price packages the postal service offers for direct mail campaigns. Postage can cost as little as thirteen cents per mailing.Save Your PenniesThe direct mail marketing statistics may seem a little costly up front, and they can take a big bite out of your business’ budget. However this remains one of the most effective forms of marketing for small businesses today. Develop your goals and put money aside each week to save for your campaign. Ask around and find out what’s worked, and what hasn’t, for fellow business owners.

A Cheap Marketing Solution for Political Campaigns, Non-Profits, and Small Businesses

Every Door Direct Mail Retail is a USPS cheap and effective direct mail marketing solution for targeting political campaigns, nonprofit organizations and businesses with affordable direct mail services. You can target local area mailings for only $.142 cents for each piece. EDDM Retail is a strategy that produces very high returns on a very small investment. It’s simple and easy to take advantage of this cheap direct mail service offered by your local post office. You don’t need bulk mail permits, mailing lists or address imprinting. You pick the zip codes, city or mile radius and quantity you want delivered. Your message will go to every residential address and business or just residential address in that zip codes, city or mile radius of your choice. 

Political campaigns and small businesses can regionally customize mailings to their ideal demographics at a small fraction of the traditional direct mail marketing costs.

The rules for the USPS service are simple and to your benefit so you will get noticed. The minimum size for each flat piece is 6.25 X 9 inches. You can choose larger standard sizes of 11 X 6.25,11 X 6.25, 8.5 X 11 or an 11 X 17 folded to 8.5 X 11 – all sizes cost the same $.142 cents ea to mail. These large sized postcards can be printed on a heavy postcard stock so they won’t get roughed up in the mail. The maximum weight for each piece is 3.3 oz. That’s more than any of these size full color postcards weigh when printed on medium weight 100 Lb. cover weight, heavy 14 Pt. or even extra heavy 16 Pt postcard stock. You can even mail catalogs, brochures or anything else as long as it meets the EDDM Retail “commercial flat” size and weight requirements. 

These mailbox billboard size cards make your message stand out and get noticed. They are a tremendous value. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 and $.09 cents cheaper. You can bulk mail to all homes and businesses in a mail carrier’s route. Since each zip code has many routes and each route contains about 300-600 homes and businesses, this allows you to reach many for a extremely reasonable cost.

This program is a direct mail marketer’s dream. Pick your zip code, select your best demographics in that zip code and you can map the carrier routes that best fit your target. To make this even easier, the USPS EDDM website will automatically generate the necessary paperwork for the mail clerk at the post office. Even better, you can omit all businesses and mail just to homes with your endorsement to “Local Residential Customer” in the address area of the card so the carrier will omit businesses in their route.

The maximum quantity allowed in the Every Door Direct Mail Retail program is 5,000 a day at any one post office. You can deliver to other post offices as long as you don’t exceed 5,000 to each. This is so the post offices are not overloaded with EDDM mail.

My advice to small and home businesses is don’t try to print your flyers or cards on your home color printer. The required card stock is too thick and will jam or break your printer, and the toner is too expensive considering the quantity you will need to print besides that the quality will be poor compared to many cheap online color printing services. 

The bottom line is that mailing lists are expensive and often not accurate, addressing is expensive and a hassle. Sorting is a pain, and the money you save in postage fees could help pay the rent or mortgage. 

With upcoming elections, EDDM Retail direct mail is a very effective, inexpensive campaign strategy that can be used often to keep voters, contributors and customers up to date and interested. It is perfect because you can use photos and tell your candidate’s story. It also can attract volunteers to help your campaign. The results are easily verifiable when the donation checks roll in and it’s not annoying and intrusive as robocalling. Online campaigning is important but the voter chooses to visit your site or your email never gets read. Ultimately you are preaching to the choir and have very little impact on independent and undecided voters. When you print an attractively designed saturation-mailing piece directed to a researched targeted district, it will be very effective and should produce voters you may not have considered as supporters.

Every Door Direct Mail is perfect for small businesses. It allows small businesses to get an incredible bang for their buck. It’s easy to target different areas and quickly see measurable results from each mailing. With the right offer and call to action, this is a fantastic opportunity to increase business quickly with new and regular customers.