Small Business Marketing Using Your Dog

I’m a dog lover. And my small business has profited immensely from this fact. How so? Well, it just so happens that my dog became the voice in my small business marketing for years, which drove my sales through the roof, even when the economy was sinking like the Titanic.

Can your dog help drive your business?

Can your beloved pooch be at the forefront of your direct response marketing?

Read this short article and decide for yourself.

Small Business Marketing Using Your Dog:

1. Do This And Your Dog’s Marketing Piece Will Bomb.

There’s a rule that says if your small business marketing is boring then you’ve got no chance of selling your audience. In fact, don’t think for a second you can bore your prospects into buying from you. It just ain’t gonna happen. And that’s where your dog can help. In fact, a clever thing to do with your dog is to simply make him or her the voice behind a majority of your marketing campaigns. Why does this work so well? Because right from the get go, this is entertaining to your audience.

2. Don’t Forget To Sell.

So you’re on board with using your dog to drive your marketing. Great. But don’t make the mistake of simply entertaining your prospects. That is not a good strategy either. In fact, your dog should also use proven direct response selling strategies in every marketing piece you send out. So while entertaining your prospects, your dog is also selling your audience on buying whatever it is that you sell.

3. Use Your Dog’s Personality.

What’ll keep your audience’s attention is the personality behind your dog’s voice. So if your dog is shy then let that voice be a bit shy. If your dog is a playful pup then be playful in your marketing. If your dog is a stoic leader then write a campaign that uses this theme. But whatever you do, make sure you allow your dog’s personality to shine through.

4. Write At A Simple Level.

Remember, your dog would not write and sound like you. So make sure to write your dog’s marketing campaign using very simple language that is geared at a 3rd grade level. This is not insulting to your readers. Just the opposite. In fact, your audience expects the language to be simpler since it’s coming from a dog.

So there you have it.

Four ways to pump up the results of your next small business marketing campaign using your dog.

Never be boring.

Make sure your dog sells.

Include your dog’s personality.

Write at a 3rd grade level.

The Top 5 Benefits of Your Local Business Having a Great Direct Response Website

As an internet marketing tool, a quality direct response website can have several benefits for your business. Not only is a direct response website cost effective and convenient, but it can also create expertise and help maintain and establish relationships with current and potential clients. It can also be used to run promotions and attract new clients. Your website is the cornerstone to your web presence.

Cost Effective

When compared to other forms of marketing, creating and maintaining a direct response website is one of the most cost effective and efficient. For the most part, cost is limited to a small monthly hosting fee; make sure to shop around before choosing a hosting service. Furthermore, it is extremely flexible and can be changed easily, especially if you are running a WordPress based website. Other forms of advertising are costly to change, and tend to become quickly outdated. A direct response website on the other hand can provide your local business with an on-going form of marketing.

Customer Convenience

This is an age characterized by instant gratification — your direct response website can fill that desire for your clients. When they start searching for a business in your industry, they do not want to have to wait for answers to their questions. Clients also like perusing a website in the privacy of their home and at their convenience. Your website can provide a potential client with most of the information necessary to make a decision, including answers to frequently asked questions. Your website can even include important forms or information pieces that your clients may need. As a business owner, there is no better way to grow your web presence and customer base than by providing convenience.

Establish Expertise

A direct response website can also be a powerful internet marketing tool by helping your business to establish a reputation of expertise. Posting informative articles and useful tips can help convince potential clients that your business is knowledgeable and competent. When it comes to choosing a local business, this is one of the critical factors for most clients.

Creating Relationships

Along with establishing expertise, your website can also help maintain and create relationships with current and potential clients. Websites can enhance communication for them, by posting upcoming events or specials for the month. Your website can also attract clients with informative articles and by including an opt-in to your newsletter. When they opt in, your business then has the name of a potential client that can be targeted for marketing.

Internet Marketing

A direct response website is central to any internet marketing campaign. First, it helps your local business to establish a web presence, and carefully chosen SEO (search engine optimization) terms can help drive potential clients to the site. A website also allows your business to present their services and costs in the most appealing light.

As a result, your business must put considerable effort and thought into producing a quality website. It can attract new clients with the convenience offered and the useful information available, but it can also turn clients away if it is clunky and not well organized. Your direct response website can also help maintain a positive relationship with current clients through effective communication, which can be a solid referral point for some clients. Furthermore, it is a valuable marketing tool for promotions. If you are serious about growing or maintaining a strong local business then it is time to take your business online. A website is the place to start, but remember a bad website is as bad as not having one.

Direct Mail Marketing Statistics – What You Need to Know Before Starting Your Campaign

AdvertisingIf you are an internet network marketer or own a home based business, chances are you have at least wondered about how effective a direct mail campaign would cost and how successful it can be. Keep reading and I will share some direct mail marketing statistics that can help you decide if this approach is right for you and your business.Investment ReturnWhile the costs of a direct mail marketing campaign may seem high at first, your overall return on that investment should be considered first. For example, if you send out a thousand mailers and get twenty leads in return, what would that mean to your bottom line?Considering that for most network marketing businesses even a single lead could potentially cover the cost, the direct mail marketing statistics begin to look a little brighter. By calculating the minimum number of leads you’ll need to make the investment worth while you’ll be able to make a more informed decision on whether to do a bulk mail campaign or not.Marketing CostsFirst you will need to purchase a targeted mailing list. These lists are available from direct mailing list brokers. For each thousand mailing addresses, you can expect to pay anywhere from US$20 to US$200. However, as with anything, you get what you pay for.The higher quality the mailing list, the better your chances for success. This is not the place to cut corners with. Determine your specific demographic and send out requests for estimates from these list brokers. Also ask others in your business if they can recommend a list broker.The second factor in determining costs will be in the printing of the mailer itself. To keep costs down in this area, and to ultimately save on postage also, prepare a relatively short, sleek and to-the-point mailer then get some printing costs estimates. Color, glossiness and the paper you choose will all go into determining how much you will pay.Finally, the postage costs which will likely be the greatest expense over all. Look into the reduced price packages the postal service offers for direct mail campaigns. Postage can cost as little as thirteen cents per mailing.Save Your PenniesThe direct mail marketing statistics may seem a little costly up front, and they can take a big bite out of your business’ budget. However this remains one of the most effective forms of marketing for small businesses today. Develop your goals and put money aside each week to save for your campaign. Ask around and find out what’s worked, and what hasn’t, for fellow business owners.