ABCs of Article Marketing For Newbies

So, you’re new to article marketing and you’re not sure where to start? You need to understand why you’re writing and submitting articles for distribution. If you don’t get the WHY, your plan won’t work.

Why Writing and Distributing Articles Works

Articles work for 3 main reasons:

1. They can generate qualified traffic directly from the blogs and article directories your articles reside on, right to your website. With persuasive copywriting and website conversion optimization, you can convert these site visitors and get them to buy what you’re selling.

2. If you use your resource box correctly, writing and distributing articles will help your SEO results (particularly with Google) and help you rank better in the search engines for your chosen keyword search phrases.

3. Writing articles can position you as an “expert” on your subject matter. For some businesses, that can be very important…and profitable.

About that second point above: I had a prospective client call me this week, who had been submitting articles. The trouble is she wasn’t using her resource box correctly and so she wasn’t having any SEO effect to her articles.

Get the training you need, so your efforts will pay off. You probably won’t get this from visiting forums.

One option is to hire a good online marketing consultant or marketing coach, to insure you’ll receive the results you want.

Another option is to pay for a quality Internet marketing | SEO course(s), offered by a reputable company with proven results.

Done correctly, writing articles is a win-win proposal.

You win because you have more exposure for your business at minimal cost of time and money. You can get direct traffic. You can improve your SEO results. You can be seen as an expert on your subject.

The blog or article directly posting your articles wins, too. They get free content for their site. And they have more pages to host contextual advertising on, usually Google AdSense.

Evaluate Your Competition

Remember, the main point of article marketing is to increase your rankings in Google. This requires a quantity of quality links. So, how many links do you need? Can the number needed help you choose your keyword search phrases you wish to optimize for?

Yes, it can!

To know the number of links you will need for your SEO results to succeed, you must reverse engineer what your competition has done. How many links do competing sites have? What anchor text keyword phrases do their links contain?

Without evaluating your competition, you’re shooting blind. With proper SEO coaching and training, you should be able to determine a rough number of links you will need to rank well on Google for your keyword search phrases.

Write about a Topic Related to Your Business

What do you write about?

One idea is to take a topic already on your website and use that as a basis for your article. Don’t use it word-for-word, but use it as an article idea, as a beginning. Since your goal is about 600 to 900 words, you may want to provide a brief overview of a particular subject.

On the other hand, if you choose to go into more detail, you may need to limit the number of points you make in an article to 2 to 4, depending on the length and detail you go into. Write in short sentences and short paragraphs. The white space this will create makes following change of subject, as you change paragraphs much easier for readers.

The number of articles you will need is determined by the number of keyword search phrases you are optimizing for, combined with the competition level for each of the phrases. This is where working with an online marketing consultant, someone who has experience with link building and SEO, can really pay off for you.

What if You’re Not a Good Writer?

If writing just isn’t your thing, consider hiring a ghost writer to write (or at least edit) your articles. You could start with an idea, a few points and maybe a conclusion. Make sure when hiring someone they have good English and grammar skills and they are trustworthy. You don’t want to begin submitting articles only to find out that someone you’ve hired has “borrowed” the work from another author and that you’re violating copyright laws!

Articles selling for $10 or so…well, you might want to be careful. If the offer sounds too good to be true, then it probably is.

Article directories and blogs want original content. Articles that you have reprint rights for usually won’t be accepted. (Again, if it sounds really easy or too good to be true, it usually won’t work.) Online marketing consulting professionals who specialize in start up businesses and helping solo professionals often can write your articles for you or edit them. Then, those are your articles and are distributed under your name, so you’re the author, you’re the expert!

Wrapping it up

First, please…you MUST be realistic. You need a budget to market. You need training or coaching. Consider hiring online marketing consultants. Article marketing really isn’t difficult. But it isn’t as easy as some want you to believe (those who want to prey on newbies and separate them from their money). Learn to detect language that falls into the “too good to be true” area and that will help protect you…your time and your money.

Follow the tips in this article and you can have a number of top positions in Google for your chosen keyword search phrases (and the income that comes with them)!

Direct Mail Printing Service

When opening up a new business you might find that you are quite busy, but without the demand of constant customer it is still cost effective to take care of all of your mailing needs by yourself. After time and a fortunate pick up in business it might be harder to find the time to complete your direct mailing on your own. Since your business can not afford to not advertise your products or services, it is still quite vital for your company to send out your mailing to customers and potential customers. Without utilizing such services your business will not grow to its full potential. So how do you go about sending those much needed letters and advertisements out without spending time that you and your staff does not have on such a project?

There is a simple solution to this dilemma; the answer is the use of direct mail printing services. Face the fact that it is a great thing to see your business grow, but that growth means that you have a lot fewer hours in the day to complete everything. When you use the direct mail printing services you are able to eliminate the need to find those few hours in the day that you can complete your mailing lists. Direct mail printing does everything for you. It doesn’t matter if you have a newsletter, postcard, magazine, self-mailers, or any other type of information that you wish mailed out. When you choose to use a direct mail printing service you no longer have to worry about having the documents printed and ready to be sent out. All you have to do is specify what it is you want done and a direct mail printing business will take care of all of the rest.

Wouldn’t it be nice to be able to spend more time focused on running your business and making and profit and less time on marketing and advertising? That is exactly what you can expect when you turn over all of time consuming printing and mailing out to those who specialize in it. No more worrying about getting incentives, discounts, or newsletters out in the mail before a specific date, all you have to do is focus on your business while all of the work is done for you.

If you have an idea of what you want to have printed for your business but are not quite sure about all of the specifics, direct mail printing is the perfect solution. When you enlist the services of direct mail printing you are having all of the designing, printing, and preparation of your mailing campaign taken care of for you. Especially with the prices that you have to pay for quality printing and mailing, such a service is beneficial for both time and cost reasons. With direct mail printing you are guaranteed to have quality prints sent out directly to all of your current and potential customers. Such a service saves you and your business time, money, and ensures that your marketing is being taken care of in a timely and professional manner.

Being Safe in the Kitchen

Here are some of the most common dangers in a commercial kitchen:

Lacerations from knives or blades.
Cuts from broken glassware.
Electrical burns from faulty appliances.
Chemical exposure from improper use of cleaning chemicals or raw food.
Burns from hot surfaces.
Falls from ladders or unsafe seating arrangements.

Keep yourself safe in a kitchen by staying aware of your surroundings at all times, identifying the hazards that surround you and acting accordingly to keep yourself protected. Take small but careful steps towards keeping yourself out of harm’s way so you can enjoy cooking.

Other safety measures that can be taken in a kitchen to stay safe includes:

Wearing slip resistant shoes or socks so you don’t lose your footing on the kitchen floor.
Ensuring that all knives are sharpened to prevent any accidents occurring when using them.
Always use appropriate safety gear, such as goggles and gloves to protect yourself from any dangerous chemicals or stray objects flying around.
Always work in a well-ventilated area. You do not want to be breathing in toxic fumes while trying to cook for hours. Keep aware of how long it has been since you’ve left an open window or door, because if the building isn’t properly ventilated then carbon monoxide can build up quickly inside which will lead you to collapse without much warning.