Direct Mail Marketing Statistics – What You Need to Know Before Starting Your Campaign

AdvertisingIf you are an internet network marketer or own a home based business, chances are you have at least wondered about how effective a direct mail campaign would cost and how successful it can be. Keep reading and I will share some direct mail marketing statistics that can help you decide if this approach is right for you and your business.Investment ReturnWhile the costs of a direct mail marketing campaign may seem high at first, your overall return on that investment should be considered first. For example, if you send out a thousand mailers and get twenty leads in return, what would that mean to your bottom line?Considering that for most network marketing businesses even a single lead could potentially cover the cost, the direct mail marketing statistics begin to look a little brighter. By calculating the minimum number of leads you’ll need to make the investment worth while you’ll be able to make a more informed decision on whether to do a bulk mail campaign or not.Marketing CostsFirst you will need to purchase a targeted mailing list. These lists are available from direct mailing list brokers. For each thousand mailing addresses, you can expect to pay anywhere from US$20 to US$200. However, as with anything, you get what you pay for.The higher quality the mailing list, the better your chances for success. This is not the place to cut corners with. Determine your specific demographic and send out requests for estimates from these list brokers. Also ask others in your business if they can recommend a list broker.The second factor in determining costs will be in the printing of the mailer itself. To keep costs down in this area, and to ultimately save on postage also, prepare a relatively short, sleek and to-the-point mailer then get some printing costs estimates. Color, glossiness and the paper you choose will all go into determining how much you will pay.Finally, the postage costs which will likely be the greatest expense over all. Look into the reduced price packages the postal service offers for direct mail campaigns. Postage can cost as little as thirteen cents per mailing.Save Your PenniesThe direct mail marketing statistics may seem a little costly up front, and they can take a big bite out of your business’ budget. However this remains one of the most effective forms of marketing for small businesses today. Develop your goals and put money aside each week to save for your campaign. Ask around and find out what’s worked, and what hasn’t, for fellow business owners.