Advantages of Doing Email Marketing For Automotive Dealers

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.

Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.

Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.

Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.

Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.

Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.

6 Target Marketing Strategies to Find Your Target Market and Multiply Your Income

They are out there, your customers, you know who they are. You just need to track them down. You know you are offering exactly what they want, you just need to get them to visit your website. And to do that, you need to employ some proven target marketing strategies.

Traffic means nothing if it is not targeted, and your job is to find the community of buyers in your niche that want your product or service. To get some targeted traffic to your site, find your market and invite them to visit.

The following methods are some of the best target marketing strategies to ensure that you are getting the right people over to your site.

Target Marketing Strategy # 1: Article Marketing

This is perhaps the easiest way to get a slew of targeted visitors over to your site. Just think – everyone that reads through your article is interested in your subject, and the ones that click your link are ones that take action.

There are thousands of people that may read your articles in the years to come, and many won’t click on your link. The ones that do took a step towards finding out more about the niche – these are the types of people you want to have at your site. You have narrowed down the field somewhat.

Article marketing has its place for finding highly targeted traffic in any niche. It is worth the time and effort to get some articles out there, whether you write them yourself or have someone do it for you. It is valuable and should be used.

Target Marketing Strategy # 2: Forum Marketing

Forums make like-minded people congregate at one website, and this is where some of your potential customers are hanging out. Your job is to approach them the right way so that they will go to your site and see what you have to offer. Be helpful on the forum and turn off the sales pitch, and you will definitely get members to your site.

Not all of the members of a particular forum are buyers, but many will be and you have a set of people that have already qualified themselves as being interested in your niche. To weed out the buyers, start making a list and giving them quality offers.

Target Marketing Strategy # 3: Facebook

Facebook has thousands of different groups already set up for different topics. You can join a group, or more if there are more available, and let others see that you are an expert in the field. You can also take this opportunity to let people know more about you and become real to them.

You will start to get friend requests this way, and others will go to your Facebook page to find out more about you. Your landing page on Facebook should direct them over to your site.

Target Marketing Strategy # 4: Yahoo Answers

This is a great place to go because quite often, you will have people wanting to buy a product, and not knowing where to go or who to trust. Sometimes the questions are as blatantly obvious as “Where can I buy (blank)?

There are other question and answer sites on the Internet that you can visit. Remember, there are a lot of people that are not used to the Internet and need some direction. They quite often pose their questions at these sites, and will be grateful for any help you can give them.

Target Marketing Strategy # 5: Google AdWords

Running a ppc campaign can give you the kind of visitors you want, as long as you have a very structured campaign and enough money to do some initial testing. This type of marketing is not to be taken lightly, for it can be a very lucrative way to get visitors that want to buy.

It is best to start slowly with a ppc campaign and stick to a tight budget. It is easy to lose money at the beginning while you are testing your campaigns; in fact it is to be expected. If you begin with this attitude and stick with it, you can get thousands of visitors to your site with one tested campaign.

Target Marketing Strategy # 6: Offline Activities

There are a lot of people that congregate in groups off the Internet that would be interested in visiting a site on the niche. Some may have never even thought there was information available on the Internet about the topic.

You can track down these groups by looking for places they would hang out in the Yellow Pages. If you have a site about horses, then you can look up equestrian organizations. Visit these places of interest and ask to put up a flyer about your site. You will get visitors this way, guaranteed.

These are a few different ways to get some targeted traffic, and you should make use of every one of them to get the kind of visitors to your site that want your product or service. You need a lot of targeted traffic to make your site profitable, and to build a strong list, and these suggestions will get you started in the right direction.

Network Marketing Endorsed by Robert Kiyosaki For Personal Development Education

The #1 reason Robert Kiyosaki recommends network marketing is for its system of education. Important real life business subjects like developing an attitude of success, leadership skills, communication skills, people skills, just to name a few.

The one area we tend to forget or gloss over is personal development and developing the right attitude. So many of us get into a network marketing business and just expect it to happen. We forget that the leaders once sat in the chairs we are now sitting in. To get where they are now they had to undergo a change…personal change. They had to become the best person they could be. We go to a conference and get all fired up and come home and start telling anybody and everybody about our great opportunity. We forget that we don’t have the skill set that our leaders have. We get so focused on business development that we forget that to be successful at business on the right side of Kiyosaki’s quadrant we need to develop personally as well.

A mentor of mine said:“You can only grow professionally as much as you are willing to grow personally” -Jan Janzen

When I first got into network marketing I was shown a diagram:

A_______________B________C

A is where you start and C is when you have a successful business. The B can fall anywhere on that line. It could be 2 weeks, 2 months, 2 years or quite frankly never. The journey from A to B is the 6″ between your ears. Personal development skills are a big part of this equation. Some people come to this industry with these skills; most do not. These are not sales skills I’m talking about; in fact salespeople often do not do well whereas teachers shine. The beauty of this is these skills can be learned and are taught by many of the companies that Kiyosaki endorses. Read Cashflow Quadrant Chapter 4.

Kiyosaki also says that the only difference between the 95% and the 5% is the way they think. How do you make that transition from the left side of the quadrant to the right side of the quadrant. How do we change our thinking? Books, CDs, webinars. Think it’s expensive? Many of us, myself included went to university and didn’t care about how much the school made on us; we wanted the education. Yet time and time again I’ve been asked if the leaders are making money from the books and CDs. Quite frankly I didn’t care. If someone was going to teach me how to escape the rat race I was all ears. I subscribe to the J.Paul Getty philosophy of preferring to get paid 1% of 100 people’s efforts rather than get paid on 100% of my sole effort. We expect the professors to get a salary and we even buy books written by them; yet we are skeptical to learn from 5 figurers. Go figure.

It’s curious to me that we dish out thousands of dollars on university where there is absolutely no guarantee of success or of a job. Today young people graduating with degrees are thousands of dollars in debt. I heard some examples of Harvard grads being one hundred thousand dollars in debt! How many years will it take them to pay that off? How many years will it take just for them to break even? If this were a horse race and our children were out of the start gate after graduation how many of them wouldn’t be anywhere near the start line let alone in the race? Now don’t get me wrong here. I’m not saying a university education is not important, I’m just saying make sure you go for the right reasons. We see the rich send their children to university so we make the assumption that that is what we need to do to become rich. WRONG. The rich send their children to university for the education not to get a safe secure job. The rich also teach their children how to leverage themselves by owning a ‘B’ Quadrant business.(if you don’t know what a ‘B’ quadrant business is read p.4 of Cashflow Quadrant. Kiyosaki’s buckets of water story was a life changing Oprah light bulb moment for me.) University is just one component not the be all end all.For more of my thoughts on education you can read my hubpage on Thomas Friedman.

It’s important to associate ourselves with the 5% whether in person, in a book or on a CD because otherwise when we hear the 5% speak it doesn’t add up; it doesn’t compute. Nobody wants to be part of the 95%. Nobody knowingly chooses to be in the dead, dead broke or still working category. There is a rule called the 95% rule that says: 95% of everything you personally know you learned from people in the 95% income group. If this is true what income group should you end up in? The 95% group! At 13 my son read Rich Dad Poor Dad. When he started Grade 9 he came home from school with a consent form for Go to Work With Your Parent Day.

Across the top he wrote: Another example of teachers teaching us to be employees and not employers.
Our teachers are employees after all and they are simply teaching what they know. The problem is, the majority of us have a job or own a job (self-employed) so therefore it is considered normal. Normal thinking doesn’t think about the future. We want to be abnormal. We need to think I have to retire so I NEED TO DO SOMETHING NOW. I have to develop both personally and professionally. I need to read good books, attend webinars, and grow my business because I need and want to be able to do what I want when I want and not be controlled by the almighty buck.

When people fail in Network Marketing it’s typically not the company that failed but they failed themselves and as most of us don’t want to admit that, we bad mouth the industry. You see people are anxious to improve circumstances but not to improve themselves. All want more time and money without changing.

So here’s a recipe:

Change your thinking = change your future

Have attitude that it is going to happen. Develop an attitude of success.

5% live the dream 1st, write down their goals 2nd, plan 3rd and apply effort 4th

95% have reversed the order. They ask how much effort will this take? Then they do, set the goal, and then dream

Interestingly enough only 5% ever write their goals down.

School has taught us that failure is a bad thing but how else did we learn to ride a bicycle? Making mistakes is how we are designed to learn. Kiyosaki says he is more financially successful than most people, not because he is smarter but because he failed more.

“In network marketing, you are encouraged to make mistakes, correct, learn and grow. To me that is life changing education.”-Robert Kiyosaki

The only way you truly fail in network marketing is quitting too soon. Here is one of my favorite stories on giving up too soon:

A man meets a successful man in the road. The man asks, “which way is success?”

The successful man speaks not, but points to a place off in the distance.

The man, thrilled by the prospect of quick and easy success, rushes off in the appropriate direction. Suddenly, there comes a loud “SPLAT.” Eventually, the man limps back, tattered and stunned, assuming he must have misinterpreted the message. He repeats his question to the successful man, who again points silently in the same direction.

The man obediently walks off once more. This time the splat is deafening, and when the man crawls back, he is bloody, broken, tattered, and irate. “I asked you which way is success,” he screams at the successful man. “I followed the direction you indicated. And all I got was splatted! No more of this pointing! Talk!” Only then does the successful man speak, and what he says is this: “Success IS that way. Just a little PAST splat.”

Our best thinking has gotten us to where we are today. The definition of insanity is to continue thinking the same way and expect different results.

The significant problems we face cannot be solved at the same level of thinking we were at when we created them.-Albert Einstein

Our best thinking got us to where we are today. To be successful we must have or develop an attitude of success. The reason Robert Kiyosaki endorses network marketing is because this is an arena where you can develop in all areas. Self-improvement is a neglected area in traditional education. If you are in network marketing or are considering it make sure you do your homework; don’t just sign up with a friend. If your company is not teaching you to develop personally, embracing the internet as means of attracting people to you and teaching you to use the many resources available to you to leverage your time consider that a red flag. I thought I was part of a great system. Their personal development education was invaluable and transferable. It was excellent except for one minor detail; their method of finding people still involved making a list, contacting family and friends and when our list dried up to go mall crawling.

So by all means find a company that will encourage you to develop personally and encourage you to fail forward and at the same time teach you to leverage your time and let the internet be your main tool of leverage. As Robert Kiyosaki says, the secret of the rich is leverage.