Network Marketing Endorsed by Robert Kiyosaki For Personal Development Education

The #1 reason Robert Kiyosaki recommends network marketing is for its system of education. Important real life business subjects like developing an attitude of success, leadership skills, communication skills, people skills, just to name a few.

The one area we tend to forget or gloss over is personal development and developing the right attitude. So many of us get into a network marketing business and just expect it to happen. We forget that the leaders once sat in the chairs we are now sitting in. To get where they are now they had to undergo a change…personal change. They had to become the best person they could be. We go to a conference and get all fired up and come home and start telling anybody and everybody about our great opportunity. We forget that we don’t have the skill set that our leaders have. We get so focused on business development that we forget that to be successful at business on the right side of Kiyosaki’s quadrant we need to develop personally as well.

A mentor of mine said:“You can only grow professionally as much as you are willing to grow personally” -Jan Janzen

When I first got into network marketing I was shown a diagram:

A_______________B________C

A is where you start and C is when you have a successful business. The B can fall anywhere on that line. It could be 2 weeks, 2 months, 2 years or quite frankly never. The journey from A to B is the 6″ between your ears. Personal development skills are a big part of this equation. Some people come to this industry with these skills; most do not. These are not sales skills I’m talking about; in fact salespeople often do not do well whereas teachers shine. The beauty of this is these skills can be learned and are taught by many of the companies that Kiyosaki endorses. Read Cashflow Quadrant Chapter 4.

Kiyosaki also says that the only difference between the 95% and the 5% is the way they think. How do you make that transition from the left side of the quadrant to the right side of the quadrant. How do we change our thinking? Books, CDs, webinars. Think it’s expensive? Many of us, myself included went to university and didn’t care about how much the school made on us; we wanted the education. Yet time and time again I’ve been asked if the leaders are making money from the books and CDs. Quite frankly I didn’t care. If someone was going to teach me how to escape the rat race I was all ears. I subscribe to the J.Paul Getty philosophy of preferring to get paid 1% of 100 people’s efforts rather than get paid on 100% of my sole effort. We expect the professors to get a salary and we even buy books written by them; yet we are skeptical to learn from 5 figurers. Go figure.

It’s curious to me that we dish out thousands of dollars on university where there is absolutely no guarantee of success or of a job. Today young people graduating with degrees are thousands of dollars in debt. I heard some examples of Harvard grads being one hundred thousand dollars in debt! How many years will it take them to pay that off? How many years will it take just for them to break even? If this were a horse race and our children were out of the start gate after graduation how many of them wouldn’t be anywhere near the start line let alone in the race? Now don’t get me wrong here. I’m not saying a university education is not important, I’m just saying make sure you go for the right reasons. We see the rich send their children to university so we make the assumption that that is what we need to do to become rich. WRONG. The rich send their children to university for the education not to get a safe secure job. The rich also teach their children how to leverage themselves by owning a ‘B’ Quadrant business.(if you don’t know what a ‘B’ quadrant business is read p.4 of Cashflow Quadrant. Kiyosaki’s buckets of water story was a life changing Oprah light bulb moment for me.) University is just one component not the be all end all.For more of my thoughts on education you can read my hubpage on Thomas Friedman.

It’s important to associate ourselves with the 5% whether in person, in a book or on a CD because otherwise when we hear the 5% speak it doesn’t add up; it doesn’t compute. Nobody wants to be part of the 95%. Nobody knowingly chooses to be in the dead, dead broke or still working category. There is a rule called the 95% rule that says: 95% of everything you personally know you learned from people in the 95% income group. If this is true what income group should you end up in? The 95% group! At 13 my son read Rich Dad Poor Dad. When he started Grade 9 he came home from school with a consent form for Go to Work With Your Parent Day.

Across the top he wrote: Another example of teachers teaching us to be employees and not employers.
Our teachers are employees after all and they are simply teaching what they know. The problem is, the majority of us have a job or own a job (self-employed) so therefore it is considered normal. Normal thinking doesn’t think about the future. We want to be abnormal. We need to think I have to retire so I NEED TO DO SOMETHING NOW. I have to develop both personally and professionally. I need to read good books, attend webinars, and grow my business because I need and want to be able to do what I want when I want and not be controlled by the almighty buck.

When people fail in Network Marketing it’s typically not the company that failed but they failed themselves and as most of us don’t want to admit that, we bad mouth the industry. You see people are anxious to improve circumstances but not to improve themselves. All want more time and money without changing.

So here’s a recipe:

Change your thinking = change your future

Have attitude that it is going to happen. Develop an attitude of success.

5% live the dream 1st, write down their goals 2nd, plan 3rd and apply effort 4th

95% have reversed the order. They ask how much effort will this take? Then they do, set the goal, and then dream

Interestingly enough only 5% ever write their goals down.

School has taught us that failure is a bad thing but how else did we learn to ride a bicycle? Making mistakes is how we are designed to learn. Kiyosaki says he is more financially successful than most people, not because he is smarter but because he failed more.

“In network marketing, you are encouraged to make mistakes, correct, learn and grow. To me that is life changing education.”-Robert Kiyosaki

The only way you truly fail in network marketing is quitting too soon. Here is one of my favorite stories on giving up too soon:

A man meets a successful man in the road. The man asks, “which way is success?”

The successful man speaks not, but points to a place off in the distance.

The man, thrilled by the prospect of quick and easy success, rushes off in the appropriate direction. Suddenly, there comes a loud “SPLAT.” Eventually, the man limps back, tattered and stunned, assuming he must have misinterpreted the message. He repeats his question to the successful man, who again points silently in the same direction.

The man obediently walks off once more. This time the splat is deafening, and when the man crawls back, he is bloody, broken, tattered, and irate. “I asked you which way is success,” he screams at the successful man. “I followed the direction you indicated. And all I got was splatted! No more of this pointing! Talk!” Only then does the successful man speak, and what he says is this: “Success IS that way. Just a little PAST splat.”

Our best thinking has gotten us to where we are today. The definition of insanity is to continue thinking the same way and expect different results.

The significant problems we face cannot be solved at the same level of thinking we were at when we created them.-Albert Einstein

Our best thinking got us to where we are today. To be successful we must have or develop an attitude of success. The reason Robert Kiyosaki endorses network marketing is because this is an arena where you can develop in all areas. Self-improvement is a neglected area in traditional education. If you are in network marketing or are considering it make sure you do your homework; don’t just sign up with a friend. If your company is not teaching you to develop personally, embracing the internet as means of attracting people to you and teaching you to use the many resources available to you to leverage your time consider that a red flag. I thought I was part of a great system. Their personal development education was invaluable and transferable. It was excellent except for one minor detail; their method of finding people still involved making a list, contacting family and friends and when our list dried up to go mall crawling.

So by all means find a company that will encourage you to develop personally and encourage you to fail forward and at the same time teach you to leverage your time and let the internet be your main tool of leverage. As Robert Kiyosaki says, the secret of the rich is leverage.

Targeted Mailing List – Maximize Marketing Returns

Irrespective of the size of the business, effective marketing strategy is the foundation of every organization. Marketing a product or service not only requires precise planning and execution; the methods you are following to market the offering also makes a huge impact on the overall performance of your company. There are several methods you can use for your company’s marketing needs such as broadcast media, print media, etc; however, one of the most effective and cost-efficient way to market your company’s products and services is direct marketing.By opting for direct marketing you will be able to connect to the customers who are interested in the category of products or services your company offers. Unlike traditional ways of marketing, direct marketing does not require your company to bear huge expenses. Not only does it save a significant amount of money, it also connects your business with appropriate prospects. With direct marketing you with direct marketing, you can make your business attain the fame and stature is truly deserves. The prime requirement for a successful direct marketing campaign is an effective targeted mailing list.A targeted mailing list comprises of all the information you may need to communicate with your prospective customer effectively. These lists can be easily bought from one of the trusted mailing list brokers; however, you need to consider some factors while purchasing a list. The foremost factor influencing the competence of a mailing list is the date on which the list was generated. You should only buy lists that are either recently generated or updated. Outdated leads are worthless as people often change their address, telephone number, and other credentials. The next thing to consider is the means of communication you are planning to use. Every bit of information comes with a cost; therefore, you should always be clear about the credentials you want for your marketing campaign.Although mailing list brokers can be easily found using any web search engine, you should make sure that the company you opt for has prior experience in catering to clients from your industry. Furthermore, it is advisable to read client testimonials about the company and its services before signing any deal.

Advantages of Doing Email Marketing For Automotive Dealers

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.

Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.

Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.

Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.

Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.

Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.