A Cheap Marketing Solution for Political Campaigns, Non-Profits, and Small Businesses

Every Door Direct Mail Retail is a USPS cheap and effective direct mail marketing solution for targeting political campaigns, nonprofit organizations and businesses with affordable direct mail services. You can target local area mailings for only $.142 cents for each piece. EDDM Retail is a strategy that produces very high returns on a very small investment. It’s simple and easy to take advantage of this cheap direct mail service offered by your local post office. You don’t need bulk mail permits, mailing lists or address imprinting. You pick the zip codes, city or mile radius and quantity you want delivered. Your message will go to every residential address and business or just residential address in that zip codes, city or mile radius of your choice. 

Political campaigns and small businesses can regionally customize mailings to their ideal demographics at a small fraction of the traditional direct mail marketing costs.

The rules for the USPS service are simple and to your benefit so you will get noticed. The minimum size for each flat piece is 6.25 X 9 inches. You can choose larger standard sizes of 11 X 6.25,11 X 6.25, 8.5 X 11 or an 11 X 17 folded to 8.5 X 11 – all sizes cost the same $.142 cents ea to mail. These large sized postcards can be printed on a heavy postcard stock so they won’t get roughed up in the mail. The maximum weight for each piece is 3.3 oz. That’s more than any of these size full color postcards weigh when printed on medium weight 100 Lb. cover weight, heavy 14 Pt. or even extra heavy 16 Pt postcard stock. You can even mail catalogs, brochures or anything else as long as it meets the EDDM Retail “commercial flat” size and weight requirements. 

These mailbox billboard size cards make your message stand out and get noticed. They are a tremendous value. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 and $.09 cents cheaper. You can bulk mail to all homes and businesses in a mail carrier’s route. Since each zip code has many routes and each route contains about 300-600 homes and businesses, this allows you to reach many for a extremely reasonable cost.

This program is a direct mail marketer’s dream. Pick your zip code, select your best demographics in that zip code and you can map the carrier routes that best fit your target. To make this even easier, the USPS EDDM website will automatically generate the necessary paperwork for the mail clerk at the post office. Even better, you can omit all businesses and mail just to homes with your endorsement to “Local Residential Customer” in the address area of the card so the carrier will omit businesses in their route.

The maximum quantity allowed in the Every Door Direct Mail Retail program is 5,000 a day at any one post office. You can deliver to other post offices as long as you don’t exceed 5,000 to each. This is so the post offices are not overloaded with EDDM mail.

My advice to small and home businesses is don’t try to print your flyers or cards on your home color printer. The required card stock is too thick and will jam or break your printer, and the toner is too expensive considering the quantity you will need to print besides that the quality will be poor compared to many cheap online color printing services. 

The bottom line is that mailing lists are expensive and often not accurate, addressing is expensive and a hassle. Sorting is a pain, and the money you save in postage fees could help pay the rent or mortgage. 

With upcoming elections, EDDM Retail direct mail is a very effective, inexpensive campaign strategy that can be used often to keep voters, contributors and customers up to date and interested. It is perfect because you can use photos and tell your candidate’s story. It also can attract volunteers to help your campaign. The results are easily verifiable when the donation checks roll in and it’s not annoying and intrusive as robocalling. Online campaigning is important but the voter chooses to visit your site or your email never gets read. Ultimately you are preaching to the choir and have very little impact on independent and undecided voters. When you print an attractively designed saturation-mailing piece directed to a researched targeted district, it will be very effective and should produce voters you may not have considered as supporters.

Every Door Direct Mail is perfect for small businesses. It allows small businesses to get an incredible bang for their buck. It’s easy to target different areas and quickly see measurable results from each mailing. With the right offer and call to action, this is a fantastic opportunity to increase business quickly with new and regular customers.